MARCH 12, 2020

Sue Cupero Named Vice President, Sales for Smith & Wesson

Contact:
Matt Spafford, Smith & Wesson Inc.

1-844-772-5159

media@smith-wesson.com

Sue Cupero Named Vice President, Sales for Smith & Wesson

SPRINGFIELD, MS Smith & Wesson Inc. today announced that industry veteran Sue Cupero has been promoted to the role of Vice President, Sales. In her new role, Cupero will be responsible for the management of all commercial and professional firearms sales channels for Smith & Wesson®, M&P®, Thompson/Center™, and Gemtech®brands. She will report to Lane Tobiassen, President of the Firearms division of American Outdoor Brands Corporation.

Cupero joined Smith & Wesson in 1979 in an accounting capacity. Within a short period of time she had established successful relationships with the organization’s external customers as well as its internal sales force. As a result, she was promoted numerous times within the sales and marketing organization, most recently as Senior Director of Sales.

Mark Smith, American Outdoor Brands co-CEO, said, “With over 40 years of experience in our industry and in our company, Sue has helped influence and position the Smith & Wesson brand for continued success, both domestically and globally. She has been an instrumental leader in our sales organization while earning a high degree of respect from not only our customers, but across our entire industry. Her deep knowledge of our company, our products, and our multiple sales channels, positions her exceptionally well to lead our sales team into the future.”

Cupero, said, “I am excited about my new role in the company, and I am both grateful and honored to have the opportunity to lead our sales organization toward the next chapter for our company. Over the years, we have developed a tremendous sales organization staffed with great professionals, and together we have the privilege to represent some of the finest products in our industry. I look forward to leading that team as we take Smith & Wesson to new heights.”

About Smith & Wesson Inc.

Smith & Wesson Inc. is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products, and training to the U.S. consumer and law enforcement markets, as well as global military and law enforcement customers. The company’s firearm division brands include Smith & Wesson®, M&P®, Performance Center®, Thompson/Center Arms™, and Gemtech®. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com.