NOVEMBER 13, 2025

ProForce Law Enforcement Seeks Vice President of Sales

Location: Remote (Travel up to 50%)
Full-Time | Starting at $125K+

Join a mission-driven team at ProForce Law Enforcement, a leading distributor of law enforcement equipment known for innovation, integrity, and exceptional customer service. We're seeking a dynamic Vice President of Sales to lead our high-performing inside and outside sales teams, drive strategic growth, and strengthen relationships with key partners and clients.

What You’ll Do

  • Lead, mentor, and inspire our sales teams to exceed performance goals.
  • Conduct impactful sales meetings focused on strategy, promotions, and market insights.
  • Monitor CRM activity and coach team members for continuous improvement.
  • Collaborate with manufacturer partners to close high-value opportunities.
  • Oversee key account management and foster long-term customer relationships.
  • Develop data-driven sales strategies based on market trends and performance metrics.

What You Bring

  • Proven leadership in sales with 5+ years of experience, preferably in multi-channel environments.
  • Deep understanding of government and municipal sales.
  • Strong knowledge of the firearms industry and law enforcement equipment.
  • Expertise in CRM systems and Microsoft Office.
  • Bachelor’s degree in a business-related field.
  • Willingness to travel up to 50% and reside in a major metro area within AZ, CA, CO, UT, TX, or WA.

Why ProForce?

  • Company-paid telemedicine, and life insurance for employees.
  • Additional benefits: Our voluntary benefits include family Medical, Dental, and Vision coverages as well as supplemental life insurance, flexible spending accounts, short-term/ long-term disability plans, cash benefit supplemental insurance plans, and a 401(k) with a generous match!
  • A collaborative, business-casual work environment focused on growth, integrity, and service.
  • Offices in Prescott, AZ and Brea, CA, with a national sales presence.

About Us

ProForce Law Enforcement is a trusted supplier of firearms, non-lethal solutions, and duty gear to law enforcement agencies nationwide. Our team is committed to excellence, innovation, and building lasting partnerships with our customers and vendors.

ProForce Law Enforcement is a major supplier of law enforcement firearms, non-lethal solutions, and duty gear. The company features an excellent selection from top manufacturers. ProForce proudly has operations in Prescott, Arizona and Brea, California, along with traveling law enforcement agency sales representatives throughout the western United States.

Our vision is to create, develop, and nurture the ProForce Team to be a highly valued business partner to our customers, suppliers and stakeholders by maintaining the highest degree of honesty, ethics and integrity while striving to provide a positive, safe work environment and effectively communicate as a cohesive team.

ProForce Law Enforcement is an equal opportunity employer, dedicated to promoting a culturally diverse workforce. All qualified applicants will receive consideration for employment without regards to race, color, religion, gender, or national origin. All applicants must be over 21 years of age and be able to successfully pass a criminal background check and a pre-employment drug screening.

Ready to lead with purpose?
Send your resume and cover letter to hr@proforceonline.com to apply.