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There are signs of supply beginning to catch up with demand in the handgun segment, albeit, the popular micro compact carry category continues to be impacted. As a result, dealers are searching out options from other, less “mainstream” manufacturers. They share their perspectives in Shooting Industry’s October feature, “Handgun Sales Today.”
As Nathan Dunn, manager of Dunn’s Sporting Goods in Pevely, Mo., affirms, “It’s a hell of an opportunity for those guys to get some market share and get their guns in guys’ hands.”
The threat of robbery or theft is very real for businesses — for FFL dealers, the stakes are raised considerably. In “Store Security Tactics,” Shannon Farlow speaks with Jeff Poet (Jay’s Sporting Goods), James Babiasz (The Range Of Richfield), Bob Porter (Oasis Outback) and Miles Hall (Hall-N-Hall) to better understand how dealers secure their stores.
Crossbows are appealing to rifle hunters looking to expand their hunting opportunities, aging archers and those who are new to archery pursuits. One major benefit is crossbows don’t need ammo, which can interest ammo-weary rifle hunters. Carolee Anita Boyles highlights product innovation and sales trends in “Cashing In On Crossbows.”
Also in October, Mia Anstine reminds dealers that whether for self-defense or sport, the shotgun platform offers plenty of sales potential. Tim Barker reveals how, at a time when everyone seems to be buying guns, Baron Engraving offers a great way to add a touch of something special to a firearm.
In the Personal Defense Market column, Massad Ayoob advises staying on top of trends to maximize profits, yet reminds retailers “current trends have to be followed, but every now and then, the old ways are the best ways for the given customer who comes to you for guidance.” The Arms & The Woman column, “Don’t Overlook Women’s Hunting Apparel” by Ashley McGee relays the reasons why stocking apparel designed specifically for female hunters is a wise move. There’s “Value In Knowing Your Stuff,” as FMG Publications’ Digital Content Editor Serena Juchnowski notes in Best Practices. No matter the size or type of business, what sets a retailer apart from its competitors is knowledge of product and dedication to the customer.
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CONTACT: JADE MOLDAE
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