OCTOBER 16, 2025

Steiner Optics Announces Partnership with Canada in the Rough Hunting Show

Greeley, CO - Steiner Optics is proud to announce its 2025 partnership with Canada in the Rough, a popular hunting show that educates and entertains viewers across North America. This partnership will feature the Beasley Brothers and their guests hunting big game animals using Steiner optics, including the new ePredator 8 riflescope, ePredator 8 binoculars, Predator 4 Series, H6Xi Series, and Predator 8 Series.

With over 20 seasons filmed and having been voted Canada’s “Best Hunting Show,” Canada in the Roughoffers viewers exciting adventures and a large measure of the breathtaking wilderness scenery Canada is known for.

This season, the Beasley brothers will be equipped with Steiner Predator 4, Predator 8, and new ePredator 8 hunting scopes. These scopes feature 4x and 8x magnification powers, extraordinary clarity, high light transmission, and come with fully multi-coated lenses that deliver sharp images even in the most challenging low-light conditions. Built to withstand the often-harsh and always rugged Canadian wilderness, the Predator series scopes are waterproof, fog-proof, and shockproof.

Watch Canada in the Rough this season on The Sportsman Channel or the show’s website. To learn more about Steiner Optics and their premium hunting scopes, visit www.steiner-optics.com.

About Steiner

For over 70 years, Steiner has made trusted optics for life’s defining moments. The successful pursuit and capture of these moments demand fast and precise detection, location, and identification of a distant objective. Whether the objective is wildlife, a marine bearing, law enforcement suspects, or military combatant, Steiner products enhance an individual's most important sense, and vision, so that on land or sea –– Nothing Escapes You. For more information, visit the company website at https://www.steiner-optics.com/.

About Beretta Holding S.A

Beretta Holding S.A. encompasses more than 50 global subsidiaries, which feature over 15 manufacturing sites, and 20 renowned brands in the sector of light firearms, optics, ammunition as well as clothing & accessories.??

With a workforce of over 6,200 dedicated employees and generating EUR 1.58 billion in annual revenue, Beretta Holding Group headquartered in Luxembourg stands as a world-renowned leader with a distinguished reputation in the fields of hunting, sports shooting, and defense & law enforcement thanks to its wide selection of premium products.?

Contact for Media Inquiries:

Jacob Eaton?

Media Direct

jacob@mediadirectcreative.com

Jordan Egli

(970)-576-1670 ext.130

jegli@burrisoptics.com