FEBRUARY 27, 2024

MidwayUSA Announces Ken Nichols as Merchandising Manager - Gunsmithing


MidwayUSA’s Ken Nichols recently accepted the position of Merchandising Manager – Gunsmithing. Ken joined MidwayUSA in February 2024 with an extensive background in firearm accessories within internet retail.

“MidwayUSA is such a well-respected and prestigious organization that I jumped at the opportunity to join such a great company,” said Ken. “The level of industry involvement and support for 2A causes truly sets MidwayUSA apart from its competitors. I am honored to have an opportunity to contribute to the amazing legacy MidwayUSA has established in our industry.”

In his new position, Ken will focus on growing MidwayUSA’s offering of Gunsmithing merchandise through inventory management, sourcing, pricing, and promotion. Ken will report to Ryan Cokerham, Director of Merchandising – Shooting.

“Ken is a great addition to our team,” said Ryan. “He has a great reputation as a high performer in internet retail and bringing products to market. His interests align perfectly with the position, and he is already creating tremendous value in his new role.”

Ken enjoys spending time with his two children, working on his car, and reading in his free time. He is also an avid sport shooter and enjoys hunting whitetail, turkey, and upland birds. For more information about MidwayUSA careers, please visit https://www.midwayusa.com/jobs for all open positions.

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (http://www.midwayusa.com). MidwayUSA is a fast-paced, continually improving, family-owned business with instilled family values like honesty, integrity, and respect for others. For over 45 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

For more information on MidwayUSA, visit their website (http://www.midwayusa.com), find them on Facebook (http://www.facebook.com/OfficialMidwayUSA) and Instagram (http://instagram.com/midwayusa), or follow them on Twitter (http://twitter.com/midwayusa).

MidwayUSA Public Relations