Game & Fish TV Audience Continues Voracious Consumption of Best-in-Class Outdoor Content
Outdoor Sportsman Group (OSG) continues to see incredible growth of its GAME & FISH TV platform. During Q3 2026, GAME & FISH TV experienced its best quarter in the history of the new FAST channel, which launched in February of ‘25.
GAME & FISH TV’s steadily growing audience watched over 62 million minutes in the month of July; over 77 million minutes during the month of August; and 84 million during the month of September, bringing Q3’s cumulative minutes watched to over 224 million. *
GAME & FISH TV has experienced meaningful month-over-month audience growth since the beginning of the year, and it shows no sign of slowing. Without a doubt, this previously underserved audience is displaying a voracious appetite for the channel’s top-tier outdoor content drawn from the libraries of OSG networks Outdoor Channel, Sportsman Channel, World Fishing Network and MyOutdoorTV. Produced and curated for those who aspire to “The Sporting Lifestyle,” it has been Outdoor Sportsman Group’s goal from the outset not only to see the channel thrive but to create a wider and deeper Outdoor Community.
“It has been deeply rewarding to watch the GAME & FISH TV channel grow from its launch date in early 2025,” said Michael Carney, President & CEO, Outdoor Sportsman Group, “and we knew that the new platform would be successful because while there were competitors in the space, they possessed neither our expansive brand history and experience nor our volume, variety and quality of outdoors content. In combination with our three linear networks Outdoor Channel, Sportsman Channel and World Fishing Network, plus the largest subscription video on demand service covering the outdoors in MOTV, and now the rapidly growing GAME & FISH TV service, our trifecta of reach to sportsman is at a historic high-water mark – and each serves a different component of the overall consumer audience.”
With its tagline, “The Sporting Lifestyle,” GAME & FISH TV – the fastest growing free, ad-supported streaming TV (FAST) channel in the hunt-shoot-fish market – delivers best-in-class outdoor content to a seemingly ever-growing audience that’s hungry for the healthy, outdoor lifestyle that GAME & FISH TV celebrates.
Drawn from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network, and MyOutdoorTV, GAME & FISH TV offers viewers a robust variety of programming across five exciting categories, including:
- LIVE EVENTS – Featuring live Major League Fishing professional bass fishing competitions throughout the year.
- ADVENTURE – Join in the exploits of real-life wilderness trailblazers, modern-day cowboys, mountain men, off-the-grid pioneers, off-roaders, game-changing entrepreneurs and much more.
- COOKING – Get a taste of the wild with our stellar lineup of celebrated game chefs — as they showcase delicious wild game and fish dishes you can make at home.
- HUNTING – From monster whitetails to bugling bulls, our premium hunting lifestyle programs deliver heart-pounding action at its finest.
- FISHING – Catch the excitement and feel the passion of today’s angling lifestyle. Our pros will show you how to find success in some of the most amazing freshwater and saltwater fisheries on earth.
Tune in to GAME & FISH TV on The Roku Channel, Prime Video, VIZIO, Fire TV Channels, Plex, Samsung TV Plus, Truth+, OutdoorChannel.com, GameandFishMag.com, Free Live Sports, LocalNow and MyOutdoorTV with additional outlets coming soon.
Discover GAME & FISH TV today. For more information, please visit www.gameandfishtv.com.
*Sources: Cascada Platform (Samsung), Amagi NOW (MOTV, Vizio), Roku Analytics (Roku), Slate (Amazone Prime), Plex Content Partners (Plex), Direct from platform (FireTV, TMTG, Local Now, Free Live Sports). Minutes Watched: Calculated from hours and direct minutes depending on platform. Dates: 6/1/2026 – 9/30/2026
About GAME & FISH TV: GAME & FISH TV is a premier FAST (Free Ad-Supported Streaming TV) channel dedicated to outdoor and adventure enthusiasts. Celebrating "The Sporting Lifestyle," the channel delivers a diverse lineup of high-energy, free programming, including live events, adventure stories, hunting action, expert fishing tips and wild game cooking showcases.
Backed by the extensive resources of Outdoor Sportsman Group, GAME & FISH TV draws from the libraries of Outdoor Channel, Sportsman Channel, World Fishing Network and MyOutdoorTV to offer top-tier content that captures the spirit of the outdoors. Available on leading platforms such as Roku, VIZIO, Samsung TV Plus, Prime Video, Amazon Fire TV, Truth+, Free Live Sports, LocalNow and Plex, with additional outlets constantly expanding, GAME & FISH TV brings the excitement of the great outdoors straight to your screen—at no cost.
For more information, visit www.gameandfishtv.com.