Real Avid, the leader in DIY for Guns®, has released the second chapter in the company's Master Series – Range Ready™ content platform. The Range Ready™ Rifle series is a new educational content platform presented by world-renowned champion shooter and trainer Doug Koenig to help rifle shooters prepare responsibly, understand their equipment, build confidence, and get more out of every safe range session.
The philosophy behind Range Ready™ builds on the understanding that every great shot begins before the trigger breaks and elevates preparation into a complete shooting mindset.
Throughout the Range Ready™ Rifle series, Doug Koenig puts the focus on rifle preparation. Doug leverages his proven experience as a competitive shooter and hunter to guide viewers through practical instruction in optic setup, zeroing, rifle optimization, range preparation, field readiness, and post-range maintenance.
"I've spent my life chasing precision," says Doug, "and one thing never changes. The shot starts long before you get behind the rifle. It starts with preparation, setup, knowing your equipment, and controlling the variables you can. That is what Range Ready™ means to me."
Hosted on the Real Avid YouTube channel, the Range Ready™ Rifle series addresses topics that are essential for beginning and advanced shooters alike to build confidence through preparation. That confidence, in turn, promotes accuracy, helps create safe and rewarding range sessions, and boosts your chance of success in the field.
The five-part Range Ready™ Rifle series is being released over approximately six weeks, beginning August 15. New full-length episodes will premiere throughout August and September, with additional short-form videos released between episodes to reinforce key lessons and provide shooters with practical insights from Doug Koenig.
The full-length episode schedule includes:
- Episode 1: Mounting For Success — Available Now
- Episode 2: Zero Like A Pro — Available Now
- Episode 3: Optimizing Your System — Available Now
- Episode 4: From Range To Field: Preparedness For The Hunt — September 12
- Episode 5: Maintenance Matters — September 22
Viewers are encouraged to subscribe to the Real Avid YouTube channel to get notifications of the latest episodes and other short-form content as it becomes available.
The Range Ready™ Rifle series will cover a broad range of practical preparation topics, including:
- Optic selection
- Scope mounting
- Eye relief
- Reticle leveling
- Torque and setup
- Bore sighting
- Zeroing
- Rifle support
- Range workflow
- Ammunition understanding
- Ballistics preparation
- Field readiness
- Ethical shot decisions
- Knowing personal limits
- Post-range maintenance
"Range Ready™ represents the next evolution of Real Avid," said Bob Parrack, Real Avid Executive Marketing and Creative Director. "We have always helped shooters prepare through better tools, smarter cleaning systems, and precision setup solutions. The Range Ready™ Rifle series allows us to take that same mindset into education, range preparation, and the full shooting experience."
As with Real Avid's expansive line of DIY gun tools, maintenance chemicals, and comprehensive shooting support systems, the Range Ready™ Rifle series delivers valuable content for firearms enthusiasts across the spectrum — new firearm owners, recreational shooters, hunters, competitive shooters, professional instructors, as well as dealers and retailers tasked with guiding their customers.
Better range days start with preparation, and Real Avid's Range Ready™ Rifle series presented by Doug Koenig will help you get there.
Watch Master Series – Range Ready™ Rifle on the Real Avid YouTube channel and follow the series as new episodes and short-form content are released through September 27.
To learn more about Real Avid's tooling solutions, maintenance, and shooting support products designed for the do-it-yourself firearm owner and professional gunsmith, visit www.realavid.com
Join the Real Avid family and become a dealer! Contact us at info@realavid.com or call 800.286.0567.
About Real Avid: Real Avid is the leader in Master Grade™ tools for Gun DIY® and continually develops tools, cleaning equipment, and chemicals that upgrade the Gun DIY™ experience and sets the highest standard for performance and usability. Disruptive products that obsolete old thinking, eliminate workarounds, and ultimately define Best Tool for the Job. Products that empower Gun DIY'rs, professional armorers, and gunsmiths to work smarter and master the job of cleaning, maintaining, building, and customizing guns without frustration or compromise. Visit www.RealAvid.com for more information and to see the full line of Real Avid products.