Nashville, TN — ZeroTech Optics has named Morris Swarts of Professional Marketing Inc. its 2026 Sports Inc. Rep of the Year, the brand's top honor for the independent sales representatives who carry ZeroTech into dealers across the country.
Swarts was recognized at the ZeroTech Optics Dealer Appreciation Party at the historic Belle Meade Mansion in Nashville, an evening for dealers, reps and brand partners that featured a special performance by Nashville singer/songwriter trio Three Times a Lady.
A rep's territory is won in person: in showrooms, at counters, in training sessions with staff who have to answer a customer's question with confidence. Swarts has spent more than 30 years in the shooting sports industry doing exactly that. ZeroTech selected him for the depth of his product knowledge, the care he takes in training dealer staff, the way he represents the brand between orders, and the durability of the relationships he has built across his accounts.
“While it is a great honor to receive this award, it’s an even greater honor to work with the wonderful folks at ZeroTech Optics and represent great product in the shooting industry.” — Morris Swarts, Professional Marketing Inc.
“Morris Swarts and the team at Professional Marketing have done more than sell ZeroTech into Sports Inc dealers nationwide, they have trained the floor, stood behind the product and made sure the customer walking out with a ZeroTech scope understands exactly what they’re getting. That’s what turns a dealer into a partner, and it’s why we’re proud to have Morris and PMI representing the brand across the Southeast.” — Brett Stewart, Vice President of Sales, ZeroTech Optics
Reflecting on three decades in the trade, Swarts added: "The people and products are like no other. I hope to be able to continue to prosper and work with brands like ZeroTech Optics."
Along with the award, Swarts received a custom limited-edition ZeroTech Optics timepiece by Stirling Timepieces. Featuring ZeroTech accents, only 14 exist worldwide — reserved for key ZeroTech team members and select partners.
Swarts' territory also produced ZeroTech's 2026 Sports Inc. Dealer of the Year, Pine City Outdoors of Jackson, Alabama, honored the same evening.
ZeroTech riflescopes — including the Trace, Thrive, Thrive HD, Vengeance and Trace Advanced lines — are carried by independent retailers across North America and are covered by the ZeroTech Triple A Lifetime Warranty: any owner, any problem, always covered, with no receipt required.
About ZeroTech Optics USA: ZeroTech Optics USA is an American optics company based in Nashville, Tennessee, offering riflescopes, red dot and reflex sights, binoculars and spotting scopes for hunters, shooters and outdoor enthusiasts. ZeroTech products are backed by the Triple A Lifetime Warranty: any owner, any problem, always covered, with no receipt required. ZeroTech. Confidence Built. Learn more at zerotechoptics.com.
About Professional Marketing Inc.: Professional Marketing Inc. is an independent manufacturers' representative agency serving the shooting sports and outdoor industry, connecting brands with independent retailers and buying groups through hands-on territory work, dealer education and long-term account relationships.