The Tactical Wire

Thursday, May 28, 2026  ■  Product News

Zanders Is Now Stocking 1st Phorm Nutritional Products Nationwide

Zanders, a premier national distributor based in Sparta, Illinois, is proud to announce it is now the first and only distributor in the industry to stock and distribute 1st Phorm nutritional products, supplements and protein powders to its nationwide dealer network.

This groundbreaking partnership expands Zanders' commitment to offering dealers innovative, high-demand products that align with the active lifestyles of today's consumers. Dealers will now have access to a broad assortment of 1st Phorm's premium health and performance products, including protein supplements, wellness formulas, hydration solutions and meal replacements.

"Bringing 1st Phorm into our distribution lineup represents a major step forward in expanding the categories and opportunities available to our dealers," said Dan Siegler, President and COO at Zanders. "1st Phorm has built one of the most recognizable and trusted brands in the nutrition and performance industry, and we are excited to be serving the outdoor and sporting goods markets with their products."

Known for its uncompromising quality standards, loyal customer following, and strong brand identity, 1st Phorm has become a dominant force in the fitness and nutritional supplement space. The addition of these products allows dealers to diversify their retail offerings while capitalizing on the growing consumer demand for health, fitness, recovery, and performance-oriented products.

"We are incredibly excited to partner with Zanders. At 1st Phorm, our mission is to help real people achieve real, long-term results. When it comes to enjoying the outdoors to the fullest, our bodies are often the most important piece of equipment — and sometimes the first to fail. We are committed to helping people train so they can Experience More of the Outdoors, no matter their pursuit," mentioned Steve Greanias, National Sales Director at 1st Phorm. "We believe Zanders will be instrumental in helping us reach more people and empower them to perform better both in life and in the field."

The 1st Phorm product lineup is now in stock and available for immediate shipment through gzanders.com.

About Zanders: Zanders Sporting Goods is a proudly all-women-owned company based in Sparta, IL, with over 50 years of experience supporting U.S. firearms dealers. Our extensive inventory of more than 40,000 products, housed in our state-of-the-art warehouse facility, includes firearms, archery equipment, accessories, and camping gear. At Zanders, we are committed to serving our dealers, whether you operate a retail storefront, a home-based business, or an e-commerce platform. Supporting our dealers' growth and success remains our top priority.

"At Zanders, our customers have always been our top priority, and we are dedicated to exceeding their expectations every day," says CEO Stefanie Zanders. "Whether they're long-time partners or new to our family, customers can count on our expanding inventory of outdoor products and accessories, along with our unwavering commitment to their satisfaction."

Dealers interested in setting up a new account with Zanders please visit: Zanders new dealer signup

For more information about Zanders and their many dealer programs, call (800) 851-4373 or visit www.gzanders.com