
Richmond Hill, GA – C&H Precision (CHPWS), an industry-leading designer and manufacturer of precision optics, optics adapter plates, and pistol slide milling upgrades, announces a major expansion into destination-based outdoor experiences through a strategic partnership and ownership investment in Merus Adventure Park, a premier 5,500-acre outdoor destination located near the Palo Duro Canyon near Amarillo, Texas.
As part of the expansion, Buck Holly, owner of C&H Precision, has acquired an ownership position in Merus Adventure Park and will help lead the development of long-range precision hunting, executive retreat programs, industry training experiences, and hosted outdoor activations at the property.
Known for its rugged canyon terrain and immersive outdoor recreation experiences, Merus Adventure Park currently offers overlanding and off-road trails, hiking, backpacking, mountain biking, cabin accommodations, RV sites, and tent camping. Through the partnership with C&H Precision, the property will now expand into guided hunting experiences, long-range precision rifle training, corporate and executive retreats, industry events, and hosted media and content production opportunities.
The partnership represents a significant step in C&H Precision's continued evolution beyond product manufacturing and into experiential outdoor lifestyle programming that connects customers, partners, and industry leaders directly to the culture surrounding the brand.
The property's terrain provides a unique backdrop for western hunting and long-range shooting opportunities, including monthly precision rifle events and training courses featuring steel target engagements from 350 yards out to 1,800 yards. Guided hunts will feature free-ranging species including Aoudad, Mule Deer, Whitetail Deer, and Feral Hogs, offering professionally managed experiences for both individual guests and corporate groups.
In addition to hunting and shooting operations, Holly and C&H Precision will help position the ranch as a destination for other industry partners seeking executive retreats, leadership training, hosted customer events, product launches, and large-scale photo and video content production.
"This partnership is about building experiences and creating a destination that brings people together around the outdoor lifestyle," said Buck Holly, owner of C&H Precision and partner at Merus Adventure Park. "Merus already had an incredible foundation with the landscape, trails, camping, and outdoor recreation. We saw an opportunity to take it further by building a true destination for long-range precision shooting, western hunts, executive retreats, training programs, and industry collaboration."
"The terrain out there is unlike anything most people have experienced. It creates an environment where you can train, hunt, build relationships, create content, and disconnect from the noise while still operating at a very high level."
The collaboration allows C&H Precision to integrate more deeply into the outdoor lifestyle market while creating opportunities for experiential marketing, strategic partnerships, and authentic customer engagement through real-world experiences.
Future plans for the property include expanded long-range competitions, hosted precision rifle schools, corporate leadership retreats, tactical and hunting training programs, branded outdoor events, influencer and media activations, and large-scale industry partner experiences designed to establish Merus Adventure Park as one of the premier outdoor destinations in the shooting sports and adventure industries.
For more information on C&H Precision, visit www.chpws.com or follow C&H Precision on Facebook, Instagram, and YouTube.
For more information on Merus Adventure Park, visit merusadventure.com.
About C&H Precision Family of Companies: C&H Precision is a family-owned and operated small business serving the shooting community from its headquarters in Richmond Hill, Georgia. The company designs and manufactures best-in-class pistol optics, optics mounting solutions, and custom slide milling services backed by industry-leading customer service and support.
C&H Precision recently consolidated its three smaller facilities into a single 50,000 square foot manufacturing and operations facility, significantly increasing manufacturing capability, production efficiency, and shipping turnaround times.
More information on all C&H Precision products and services is available at www.chpws.com.
