Benelli USA, a brand synonymous with precision engineering and performance-driven innovation, is seeking a Creative Director to help define and execute the next era of its marketing evolution—one rooted in digital-first thinking, campaign-driven storytelling, and measurable impact.
At Benelli, performance is not claimed—it is proven. From the mountains to the marsh, every product reflects a relentless pursuit of excellence. That same discipline now extends to how the brand connects with its audience. The Creative Director will play a central role in translating Benelli's product innovation into compelling, scalable campaigns that drive engagement, elevate brand expression, and deliver results across every touchpoint.
This role blends hands-on creative execution with strategic leadership, partnering closely with the Director of Marketing to shape a unified vision for modern brand storytelling. From A+ content systems and digital funnels to retail and traditional channels, the Creative Director will build cohesive campaign ecosystems that move consumers from awareness to action.
"As Benelli USA continues to evolve, our focus is on clear, effective creative that reflects who we are," said Nick Andrews, Marketing Director of Benelli USA. "We're looking for a builder—someone who can turn strong ideas into work that connects with hunters and shooters."
The Creative Director will:
- Concept and develop original, campaign-driven creative rooted in product innovation and designed to scale across channels
- Translate product features into cohesive campaign systems spanning digital, retail, and traditional platforms
- Lead digital-first execution, including product detail pages, landing pages, email, and conversion-focused assets
- Build and refine scalable A+ content systems and modular storytelling frameworks
- Apply best practices in user experience, digital hierarchy, and scannability to improve engagement and conversion
- Remain actively hands-on in design while leading high-impact, brand-defining initiatives
- Art direct photo and video shoots from concept through post-production
- Lead and develop internal creative talent while managing external agencies and vendors
- Establish efficient workflows that elevate speed, consistency, and overall quality
- Collaborate cross-functionally to align creative with business goals and timelines
Success in this role will be measured by the ability to deliver high-performing, scalable creative systems, improve digital engagement and conversion metrics, and consistently execute at a high level with efficiency and ownership.
Benelli is seeking a creative leader who thinks in campaigns—not isolated assets—and thrives on turning exceptional products into stories that inspire action. The ideal candidate brings an entrepreneurial mindset, a bias for ownership, and a deep respect for the hunting and shooting culture that defines the brand.
Candidates should have:
- 8–10+ years of experience in creative development, art direction, or design, with a strong emphasis on digital-first execution
- Mastery of Adobe Creative Suite and fluency in modern design and web tools
- Proven ability to build campaign systems that scale across channels and drive measurable results
- Strong communication skills and the ability to clearly articulate creative vision
- Experience leading teams and managing multiple projects, timelines, and stakeholders
- Familiarity with firearms, outdoor products, and the regulatory landscape
A bachelor's degree in Marketing, Design, Communications, or a related field is required. The role also requires flexibility for travel and occasional weekend work. Click here to apply.