SLG2, Inc., a leader in firearms safety education and shooting sports experiences, has officially released its 2024-2025 Annual Report. Attendance, engagement and quantitative details from the field, as well as historical information and references, can be found in the report. SLG2, Inc. operates three experiential marketing brands: Shoot Like A Girl, Safe LivinG and Hunt Like A Girl, each dedicated to delivering exceptional experiences focused on firearms safety, education and fun.
The 2024-2025 Annual Report highlights an enduring commitment to delivering exceptional experiences to event guests, demonstrating another year of significant growth. SLG2, Inc. is proud to showcase top-notch products in collaboration with a variety of leading partners, with the report highlighting a return on investment for partners during 2025. Throughout the year, the company continued to succeed in its mission to providing experiences that empower men, women, families and communities.
In the Calendar Year 2025 Authentic Tour, SLG2, Inc. saw a total of 5,655 signed-in guests across its Shoot Like A Girl and Safe LivinG experiences, with an estimated 17,000 people interacting with the experiences nationwide.
The report reveals the impact of SLG2, Inc.'s mission in expanding the shooting sports community:
- 64% of guests recruited others to try shooting
- 71% of guests spent more time shooting and enjoying the outdoors
- 45% of guests reported an improved attitude or opinion of firearms since visiting SLG2, Inc.
- 27% of guests expressed interest in hunting
- 26% of guests plan to attend a shooting or safety course
Since introducing Safe LivinG, SLG2, Inc. has also seen a growing trend of families experiencing shooting sports together, with male participation having risen to 32% of signed-in guests.
Additionally, the report highlights powerful results for retail partners Bass Pro Shops and Cabela's. A total of 34% of SLG2, Inc. guests visited the stores to specifically participate in the experience, with 87% making purchases during or soon following the events.
"The data proves that our experience creates new consumers and reinvigorates past participants," said Karen Butler, founder and president of SLG2, Inc. "I'm overwhelmed with gratitude for our Corporate Partners who believe in us – who see that introducing people to shooting sports in a safe, welcoming environment creates lifelong participants and empowers them with confidence."
SLG2, Inc. 2026 Grand Safety Tour is underway, with events scheduled across the country at Bass Pro Shops, Cabela's, AAFES military installations, Bristol Motor Speedway and the World Fishing Championships. The tour kicked off January 19 at NSSF Range Day in Boulder City, Nevada and will continue through October. For the full schedule, visit Shoot Like A Girl.
The data presented in the report is compiled from two sources. A survey was sent to guests three weeks after their Shoot Like A Girl or Safe LivinG experiences in 2025, with a 99% confidence rate and 5% margin of error. Additionally, a survey was sent to guests who visited the experiences from July 1, 2024 to June 30, 2025. This data is as of December 31, 2025, with a 90% confidence rate and 6% margin of error. This data validates quarterly report data and demonstrates the actual increases in shooting sports and outdoor enthusiasts over time.
For more information about SLG2, Inc. and its brands, please visit slg2inc.com. Follow along on Facebook and Instagram.