The joint Hunters Specialties and Avian-X® booth at the National Wild Turkey Federation Convention and Sport Show delivered standout results, drawing strong crowds and widespread enthusiasm during the February 12–14 event in Nashville, Tennessee.
Building on an already energetic presence, the multi-brand booth stood out among over 100,000 attendees, making it one of the season's largest gatherings of hunters and outdoor enthusiasts. The huge turnout created a perfect platform to showcase a wide range of new products scheduled for release from brands like Avian-X, Muddy, and Hunters Specialties throughout 2026. The booth also featured appearances by industry legends and top voices in turkey hunting, including Hall of Fame turkey callers Mark Drury and Paul Butski, as well as Fred Zink and Hannah Barron. Widely recognized in the industry, these figures drew eager crowds for meet-and-greets and autograph sessions, celebrating the sport's heritage and reinforcing the strong roots the brands have within the hunting community.
The strong turnout, sustained booth traffic, and combined success of the GSM Outdoors brand family, thanks to the newly launched Avian-X Ridge Runner turkey vests and Muddy DV8 hunting apparel, to name a few, marked another successful chapter in engaging with the outdoor community, expanding consumer awareness, and building anticipation for the seasons ahead.
If you have additional questions or media inquiries, please email marketing@gsmorg.com. You can also learn more and check out the entire family of GSM brands at www.gsmoutdoors.com.
About Avian-X®:
Since 2011, X has marked the spot—for extreme waterfowlers and turkey hunters, at least. Known today for their realism and durability, Avian-X® decoys are meticulously crafted to mirror the real thing and evaluated in the most brutal conditions by outdoorsmen who grit through the toughest hunts on days when lesser hunters stay home. The brand fortifies its expertise with a long-standing commitment to educating and introducing future sportsmen and women to everything hunting has to offer.
About HS Strut™:
Founded by Hunters Specialties, HS Strut joined the turkey-hunting scene in the late 1980s with the introduction of a call more flexible, forgiving, and biologically accurate than any other on the market. Since then, the brand has evolved into one of the world's largest and most trusted manufacturers of turkey calls, products, and accessories.
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