NOVEMBER 15, 2022

Primary Arms Optics Names Scott Tirman as Director Of Sales

HOUSTON, TEXAS – Primary Arms Optics is proud to announce the hiring of Scott Tirman as the new Director of Optic Sales. A Veteran of the U.S. Marine Corps, Scott brings extensive industry experience in the tactical goods market.

Formerly, Scott served as CFO and Vice President of Operations at Steyr Arms in Bessemer, Alabama, spearheading strategic leadership to increase top line revenue by 140% in just three years. As a Lean Six Sigma Certified Green Belt, Scott was also responsible for improving operational productivity while reducing raw materials inventory by 40% with a 15% reduction in overhead.

Scott later joined Versacarry as a strategic leader, implementing new production policies and guidelines that reduced inventory costs and overhead. His work, along with the work of his team, directly increased commercial sales revenue by 15% in only six months.

As Director of Sales for Primary Arms Optics, Scott will leverage his business and industry experience to accelerate the reach and continued growth of the Houston-based optics brand. With over 40 new products released this year alone, Primary Arms Optics has differentiated itself as a major innovator in the optics market, and Scott’s leadership will help amplify this message.

“At Primary Arms Optics, our number one goal is to exceed the expectations of all our customers in the best way possible: with an innovative product line and service quality that builds trust and respect every day,” says Özge Cumberland, Primary Arms’ Senior Vice President of Sales, Marketing, and Business Development. “We are impressed by Scott's achievements in operations, finance, sales, and developing results-driven teams. We believe Scott is the ideal Sales Leader to lead this division and build on Primary Arms Optics’ growth and success.”

For more information on Primary Arms Optics, follow Primary Arms on social media channels, including Facebook, Instagram, Twitter, and YouTube.

About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Their Advanced Combined Sighting System (ACSS®) is a high-performance reticle solution to the challenges of modern marksmanship, distilling complex mathematics into intuitive holdovers that enhance your speed and precision. Each ACSS reticle is specially designed to outperform in real-world applications, incorporating a mix of tools to deliver instant firing solutions. These tools may include ballistic drop compensation, auto-ranging stadia, wind holds, moving target leads, or an infinitely precise center chevron. Primary Arms Optics produces several tiers of products to meet the needs of any budget. The premier PLx® optics line prioritizes clarity and craftsmanship with first-class materials. The mid-tier GLx optics incorporate premium technologies with approachable pricing, while the popular SLx® optics offer both proven reliability and value. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.

For more information on Primary Arms, visit the company website at or contact:

Ken Ross

Director of Outbound Marketing