Stratus Analytics™ helps dealers visualize and analyze every aspect of their business, helping them make smarter decisions, cut costs and maximize profits.

Staten Island, NY – Celerant Technology, a leading provider of innovative retail solutions for the firearms industry, today released Stratus Analytics™, a powerful analytics program to help dealers better visualize and analyze their entire business by leveraging data from their Stratus Enterprise retail system. With Stratus Analytics, dealers can create interactive dashboards, analyze relevant KPIs, and share insights with employees to help them make better decisions, improve overall performance, and be more profitable.

Stratus Analytics integrates with Stratus Enterprise™, a comprehensive and compliant retail management solution built for firearm dealers. Through the integration, Stratus Analytics extracts all relevant retail business data; and loads it into a high-performance, cloud data warehouse. Interactive dashboards and reports can be created, allowing dealers to analyze the data in nearly real-time; and visualize their firearms business in new ways.

Stratus Analytics offers tools to help FFL dealers define goals and monitor performance with actionable insights across their entire business, such as sales, purchasing, inventory and workforce management. Retailers can also create reports that combine customer analytics with cross-sales/up-sales analytics to improve the overall shopping experience and increase revenue. Visual reports can be automatically emailed to keep employees and managers informed on a regular basis; email reports are interactive, allowing users to drill down into further details.

Stratus Analytics is powered by an advanced query engine capable of producing interactive dynamic drill-down paths with sub-second response times, without relying on complex data aggregation; and data is updated in nearly real-time through a modern data-streaming interface. Unlike many business intelligence solutions, Stratus Analytics can be implemented within 24 hours, with over 100 metrics readily available.

“As firearms retail becomes increasingly competitive, dealers need tools to help them visualize and analyze every aspect of their business,” stated Ian Goldman, President and CEO of Celerant Technology. “Stratus Analytics allows FFLs to get a better picture of their business, and apply their findings to increase sales, reduce overhead, and optimize performance across their entire enterprise. We designed Stratus Analytics with the goal of providing our firearm dealers with unique, valuable and actionable insights into their business.”

Learn more about Stratus Analytics, and view screen shots of sample reports and dashboards by visiting www.celerant.com/stratus-analytics.

About Celerant Technology
Celerant has been supporting the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through point of sale, eCommerce, distributor integrations, A&D/e4473, range and membership management, marketplace integrations (i.e., Weapon Depot, GunBroker, gun.deals, Guns.com) and more. For more information, please visit www.celerant.com/firearms.