SIGHTRON has partnered with NASSA and the SK Lone Star Cup Silhouette Championship to offer a limited anniversary-run Retro SII Big Sky Silhouette Riflescope, with only 75 manufactured. The 2026 SK Lone Star Cup will be held June 6-7 at Bayou Rifles in Houston, TX, featuring smallbore standard rifle matches and benchrest silhouette competitions.
Beretta USA announced its sponsorship of NASCAR driver Jeb Burton for the Sports Illustrated Resorts 250 at Nashville Superspeedway on May 30. The partnership highlights Beretta's commitment to American manufacturing through its Gallatin facility, celebrating its 10-year anniversary this year.
Dead Air Silencers announced its role as headline sponsor of the SPARC Series, a regional precision rifle competition expanding across Utah, Arizona, Nevada, and Idaho. Director of Marketing Jared Rehm stated the sponsorship aligns with Dead Air's focus on purpose-built, high-performance suppressors for competitive shooting environments.
Winchester will be featured alongside Bass Pro Shops on the No. 3 Richard Childress Racing Chevrolet in the 2026 Coca-Cola 600. Winchester is honoring the 250th Anniversary of the United States with commemorative ammunition packaging series, including limited-edition collectible designs celebrating American heritage and the nation's hardworking citizens.
Sarsilmaz and SDS Arms announce co-sponsorship of the 2026 CMP Bianchi Cup, taking place May 21–24 at Green Valley Rifle & Pistol Club in Hallsville, Missouri. Sarsilmaz will showcase firearms including the SAR9 series, SAR9 SOCOM models, 7/24 series, and K12 hammer-fired steel pistol.
Wiley X served as an official sponsor and partner of Boot'n & Shoot'n, the 15th annual patriotic fundraising event hosted by Valor Mission Project at Dallas Gun Club in Lewisville, Texas. The event has raised over $10 million to date, with proceeds benefiting Valor Mission Project and organizations including Brain Treatment Foundation and Third Option Foundation.
20North Marketing has signed on as Platinum Sponsor for the 2026 NSSF Marketing & Leadership Summit, taking place May 12–14 in Hilton Head. The digital marketing agency will support industry discussions on AI-driven search, leadership, consumer behavior, and digital marketing strategies.
Beretta and premium dealer Gray Rose announced their Silver Star sponsorship of Concert for the Heroes 2026, taking place May 8–9 in Bluffton, SC. The event features a private sporting clays range day and headline concert with Lee Brice to support veterans and first responders through OPFOB's mission.
CZ announced the addition of competitive shooter Deshaun Jenkins to its professional shooting team. Jenkins, a Grand Master in USPSA, has won multiple championships including the 2023 Atlanta Practical Shooting Championship and 2025 Alabama State Championship, and will compete with the CZ Shadow 2 platform.
Hornady Manufacturing Company announced partnerships with Scouting America, serving as ammunition sponsor for Camp Cedars Rifle and Shotgun programs and the Mid-America Council's annual Sporting Clays Event. The initiative supports youth development in shooting sports through safe, supervised instruction emphasizing discipline, responsibility, and outdoor engagement.
Staccato 2011 returned as Patriot Sponsor of Second Bend Labs' Guns, Golf & Gills charity event, which raised $200,000 for the Combat Control Foundation. IPSC World Champion Max Michel provided elite shooting instruction at the event, deepening Staccato's commitment to the warfighter community.
FastBound announced its sponsorship of the NSSF Marketing & Leadership Summit, taking place May 12–14, 2026, in Hilton Head, South Carolina. VP of Sales & Marketing Jamison Collins stated the sponsorship reflects FastBound's commitment to innovation and leadership in the firearms and outdoor industries, serving over 7,000 active FFLs nationwide.
CCW Safe announced its Gold-level sponsorship of the 2026 A Girl & A Gun National Conference, taking place April 30 to May 3 in Palisade, Colorado. The event brings together hundreds of women from over 300 chapters for training, competitive shooting, and educational seminars. CCW Safe representatives including Steve Moses will be present to support the organization's mission of empowering women in firearms safety and self-defense.
Pyramyd AIR announced that Hatsan Airguns has become the Platinum Sponsor for the 2026 Pyramyd Cup, taking place August 5th-8th at Cardinal Shooting Center in Marengo, Ohio. The partnership supports the premier airgun competition featuring 100-Yard Benchrest, Field Target, and Gunslynger disciplines. Registration opens April 23rd at noon eastern.
XTech Tactical has become title sponsor of the Firearms Action Shooting Trial (F.A.S.T.) 2026 series, featuring four marquee events combining time-based 2-Gun and rifle competitions with natural terrain and realistic physical challenges. Founded by Russell Phagan, F.A.S.T. matches test shooter skills with targets extending to 500 yards for rifles and 100 yards for pistols.
Gun Tote'n Mamas, a leading women's concealed carry handbag provider, returns as a diamond sponsor for the 2026 A Girl and A Gun National Conference in Grand Junction, Colorado, April 30–May 3. The company will showcase its latest products and provide exclusive merchandise to attendees.
Sons of Liberty Gun Works is the Title Sponsor of the Texas Tactical Police Officers Association Conference, showcasing its MK1, L89, and EXO3 rifle platforms at Range Day and the Vendor Show. SOLGW will also co-sponsor an after-hours social event with Born Primitive Tactical and Silencer Shop.
VKTR Industries, a manufacturer of piston-driven AR-15 rifles and Double Stack 1911 pistols, announced sponsorship of the TTPOA Conference in Round Rock, TX from April 22-24, 2026. The company will showcase the VK-1 rifle and VKP Pro pistol, offering special program pricing for TTPOA members and attendees.
Burris Optics will sponsor the NRL Hunter's Buffalo Bill's Revenge match scheduled for April 10–12, 2026 near Laramie, Wyoming at Logan Ranch. The high-difficulty, field-style competition features challenging terrain and targets ranging from 500 to 900 yards, designed to test shooter and equipment capabilities.
Sturm, Ruger & Company continues its longstanding support of the Kids & Clays Foundation, which has hosted 46 events in 2025 and raised five million dollars for Ronald McDonald Houses. Ruger donates firearms to the foundation's annual sporting clays, skeet, and trap fundraising events benefiting critically ill children and their families.