Beretta introduces the A300 Ultima semi-automatic shotgun in two Mossy Oak camouflage patterns for waterfowl season. Available in 12-gauge and 20-gauge, the shotgun features Kick-Off recoil reduction, enlarged loading ports, and reliable gas-operated cycling, with an MSRP of $1,079.
Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.
BPI Outdoors and Bergara Rifles unveiled the Cima Pro, a Premier Series rifle featuring advanced carbon technology, a TriggerTech trigger, and the ST2 Muzzle Brake. Available in multiple calibers including 22 Creedmoor and 25 Creedmoor, the rifle weighs 5.7 pounds with an MSRP starting at $3,099.
Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
KRISS USA announced the release of the KRISS Vector Gen 3 Two-Tone variant featuring a Black upper receiver and Flat Dark Earth lower receiver, available exclusively through Lipsey's. The Two-Tone configuration is offered across Carbine, Pistol, and Short-Barreled Rifle models with MSRPs ranging from $1,499.99 to $1,749.99.
Galco has introduced the Combat Sweeper Belt Holster, a hand-molded pancake-style design featuring a high-riding design with belt slots for secure carry. Constructed of premium steerhide in black or tan, it offers deep molding for retention and double-stitched seams for durability.
Galco introduced the Brush Hog Belt Holster, a premium steerhide holster designed to protect pistols from elements while maintaining quick-draw capability. The holster features a snapping flap to shield mounted optics, hand molding for retention, and is available for 5" 1911s with optional accessories including a Belt Drop for enhanced draw speed and accessibility.
Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
BPI Outdoors and Bergara Rifles unveiled the BTi30 suppressor, a USA-manufactured precision tool featuring swappable vented or sealed end caps, HUB-compatible mounting, and external fluting. The suppressor reduces point-of-impact shift by up to 25% and is available in three Cerakote finishes with a $1,099 MSRP.
CCI Ammunition announces 2026 product launches including Hunter Series 22 LR loads, High Bar Air Rifle Slugs in multiple configurations, and a Golden Boy Collector's Edition bulk pack developed with Henry Repeating Arms. New products will debut at the 2026 SHOT Show in Las Vegas.
Galco has released the Hawkeye IWB holster designed for the Springfield Prodigy with red dot sight. The holster features a protective shroud for optical sights, snap-on belt attachment, premium steerhide construction, and is available in black or tan finish with adjustable belt loops.
Sturm, Ruger & Company, Inc. announces the launch of Ruger Harrier rifles, a re-engineered line of modern sporting rifles manufactured at Ruger's Hebron, Kentucky facility. The initial offerings include two 5.56 NATO models featuring mil-spec receivers, free-floated handguards, and enhanced reliability components designed for superior fit and aftermarket compatibility.
TriStar Arms introduces the APOC PRO 9mm pistol featuring a factory-threaded barrel for suppressors, RMS-pattern optics cut, and RMR adapter plate. Priced at $399.00, the compact striker-fired design combines modern capabilities with affordability and is available through TriStar's nationwide dealer network.
Heckler & Koch USA announces the latest addition to the growing VP9A1 pistol line. The VP9A1 X has all the A1 updates of the VP9A1 launched earlier this year. The VP9A1 X has the 4” barrel of the VP9A1 K and the full-size, 17-round frame of the VP9A1 F.
Steiner Optics announces that the ATLAS -- Advanced Tactical Laser Aiming System -- is now available to military, law enforcement, professional security teams, and for the consumer market. The ATLAS features a five-emitter system — including a visible laser, near-infrared (NIR) laser, long-range VCSEL illuminator, and two NIR LED illuminators.
Smith & Wesson Brands, Inc. announced the recent release of the Davidson’s Exclusive Model 432 and Model 632 revolvers. Chambered in .32 H&R Mag, both of these double-action revolvers feature a 6-round capacity, a 1.88-inch stainless-steel barrel, and a lightweight construction at just 14.7 ounces. Out of the box, both revolvers feature a precision-regulated gold bead front sight and an integrated u-notch rear sight
Primary Arms Optics announced the release of the SLx 4.5-27x56 FFP Rifle Scope, expanding the SLx line into the high-magnification, long-range arena. With a 4.5-27x magnification range, high quality glass, precision FFP reticles, and fully upgraded turrets, this optic delivers serious performance for long-range enthusiasts.
This newest Lever Rail from XS Sights fits the Smith & Wesson Model 1854 lever-action rifle chambered in .44 Magnum (with a 19.25” barrel) and is built for hunters and shooters who want a modern, flexible, and reliable optic mount while preserving the classic feel of the rifle.
Sturm, Ruger & Company, Inc. introduces the first lever-action rifle chambered in 10mm Auto. The Marlin Trapper Series Model 1894 in 10mm Auto is launching in conjunction with Hornady Manufacturing Company’s new LEVERevolution 10mm Auto ammunition.
Kinetic Development Group announced the release of its latest innovation: the KDG FN SCAR 15P Rail – MREX15. The MREX15 is a shorter version of KDG’s MREX MKII rail system, tailored to enhance the ergonomics and utility of the FN SCAR 15P without adding bulk.