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JANUARY 30, 2025

Otis Technology presented their 2024 Sporting Goods Sales Awards on Wednesday, January 22nd in their booth at SHOT Show. Otis Technology has recognized Chris Roody, of Simpson Sales Company, as the 2024 Sales Representative of the Year and Jeff Robles & Associates as the 2024 Sales Agency of the Year.
Fiocchi would like to thank the editors at On Target magazine for selecting Fiocchi’s Hyperformance Handgun Hunting & Wilderness Defense ammunition for a 2024 Editor’s Choice Award.
BANISH Suppressors announces that the new BANISH 9K suppressor won the SHOT Show 2025 Best Suppressor Award from the team at GunsAmerica. The innovative new 9mm suppressor made its world debut at SHOT with Industry Day at the Range being the first opportunity many have had to shoot it.

Fiocchi announces Sports South as the recipient of its prestigious 2024 Distribution Partner of the Year Award. This recognition highlights Sports South’s exceptional dedication, outstanding performance, and strategic partnership in driving Fiocchi’s continued growth and success across the United States.
Fiocchi announces Shyda’s Gun Shop & Outdoor Center as the recipient of its 2024 Independent Retailer of the Year Award. This recognition honors Shyda’s for their outstanding commitment to Fiocchi, their customers, and the shooting sports industry.
European American Armory Corp is set to showcase an impressive line of Girsan handguns at the 2025 Great American Outdoor Show held February 1st - 9th at the Pennsylvania Farm Show Complex in Harrisburg, Pa.

Gearfire announces its participation in the Nation’s Best Sports (NBS) Spring Semi-Annual Market, taking place at the Fort Worth Convention Center, Jan. 30 - Feb. 2, 2025. Gearfire will be exhibiting at Booth #308, where attendees can experience firsthand the power of AXIS Retail Management System.
HIVIZ® Shooting Systems will showcase its product lineup at the 2025 NBS Spring Semi-Annual Market, taking place January 30-February 2 at the Fort Worth Convention Center in Fort Worth, TX. Visit Booth #1111 for an up-close look at their range of sights designed to enhance your shooting experience.
Bear & Son Cutlery announces their participation in the 2025 Great American Outdoor Show, taking place February 1–9, 2025, in Harrisburg, Pennsylvania. Show attendees are invited to visit Booth #720 to explore the full range of premium, American-made knives alongside other knife brands from this family-owned company.

Rost Martin will attend the Spring Nation’s Best Sports (NBS) Show (booth #1509) at Fort Worth Convention Center in Fort Worth, Texas, from January 30 through February 2, 2025.
Maxim Defense announces they will be exhibiting at the 2025 Nation’s Best Sports (NBS) Spring Semi-Annual Market held Friday, January 31th through Sunday, February 2nd, at the Fort Worth Convention Center in Fort Worth, Texas.
Crow Wholesale announces the launch of the annual Crow E-Show, running now through February 2nd. This annual virtual event offers an opportunity for retailers in the shooting and outdoor industries to access exclusive deals, buy/get promotions, and special offers from top manufacturers.

Vudoo Gun Works is gearing up for an exciting start to 2025 with back-to-back appearances at the NBS Spring Semi-Annual Market Booth #2324 in Fort Worth, TX (January 31 - February 2) and the Worldwide Spring Show Booth # 586 in Reno, NV (February 4-6).
X-Vision Optics announces its participation in the Worldwide Spring 2025 Show, happening February 4-6 at the Reno-Sparks Convention Center. At Booth #1073, attendees can discover why X-Vision Optics has become a trusted name for hunters, adventurers, and outdoor explorers.
Meprolight® will be in Reno, NV to showcase the 2025 New Products along with our tried-and-true line of existing products that will add to your bottom line. Stop by our booth and let us show you how the Meprolight Program will help you increase your sales.
European American Armory Corporation announces its attendance at the 2025 Nation’s Best Sports (NBS) Buy Group Show in Fort Worth, Texas. Visit Booth #1120 to see and handle the latest handgun models and explore EAA’s exciting new lineup.
Langdon Tactical Technology (LTT) announces that the Langdon Skunkworx Labyrinth Rail Covers (LRCs) are now available for purchase. The LRC utilizes patent-pending Labyrinth Cable Management technology to allow users to press-fit the wires associated with their lights, lasers, and electronic optics.
Now available for the SIG-Sauer P365 Fuse, the Hawkeye™ IWB includes a shroud for carry-style optical sights. The Hawkeye’s shroud serves to guide the optic in and out of the holster. This allows the optic to rest partially below the belt line, thus achieving the correct depth inside the waistband.
Lightweight shooting bag options, like MDT's Renegade Ultra-Light Shooting Bag, are perfect for competitors and hunters alike. The Renegade Ultra-Lightweight Shooting Bag has received such high praise that On Target Magazine awarded the shooting bag an Editor's Choice Award.
MidwayUSA Foundation announces the expansion of its staff, with three new employees. Two of the three employees have joined the Columbia, Missouri office and a new Program Manager will be overseeing the new western region.
Ceska zbrojovka has teamed up with MMA champion Jiri Prochazka as the new face of its awareness campaign promoting firearm safety. Joining him in this initiative is Eric Grauffel, a nine-time IPSC World Champion and the head instructor at the EG-CZ Academy shooting school.
The NRA announces the opening for a Field Representative in Area 35, Northern California. This pivotal role is designed for an enthusiastic individual committed to promoting the Friends of NRA’s mission through volunteer management and community engagement.
JK Armament announces our best all-purpose .30 caliber suppressor ever, the 155 RPX .30CAL. Super quiet and incredibly lightweight, the RPX .30CAL is configured for ideal suppression on 308 WIN, 300 BLK, 6.5 CM, and with all other cartridges 300 Win Mag or smaller.
Streamlight Inc. launched the ProTac 2.0 Rail Mount HP (high performance) light which delivers up to 2,000 lumens of blinding white light and 85,000 candela for illuminating targets at nearly five times the candela output of the original ProTac 2.0 Rail Mount. The new weapon light is powered by a Streamlight SL-B50 battery pack that charges via an integrated USB-C port.
SPYPOINT announces the addition of two new cellular trail cameras to the FLEX series – the FLEX-DARK and the FLEX-S-DARK. These cameras offer an unparalleled undercover scouting experience to all hunters and wildlife enthusiasts.
Two new Crossfire colors are providing shooters with even more choices. Those looking to add a green dot to their optical loadout can now find a simple, robust point of aim in the Crossfire Green Dot. Fans of tan will love the new tan Crossfire Red Dot.
The Citizens Committee for the Right to Keep and Bear Arms is calling upon the nation’s gun owners and citizens concerned about violent crime in a national television ad to sign a Petition to Congress and urge their representatives to support the Constitutional Concealed Carry Reciprocity Act.
 

Sometime in the next few days, NRA members will receive magazine editions that contain one of the most important pieces of communications in any year: the official ballots for the Board of Directors.

This year, however, the centerfold ballot will be bracketed by two pages that prove beyond a reasonable doubt that the civil war that has divided the organization through trials, chicanery and some shaky lawyering, is neither over, nor civil.

Shortly before leaving Las Vegas last week, I met with Buz Mills, owner of Gunsite Academy and longtime opposition member of the NRA Board of Directors. Since the resignation of former longtime strongman Wayne LaPierre, Mills has continuously worked to reform the organization he believes is essential to protecting our Second Amendment rights.

During our conversation, Mills showed me the ads that will appear on either side of the ballots in American Rifleman,American Hunter, America’s 1st Freedom, and Shooting Illustrated. The ads call for the endorsement of candidates that have pledged to operate what Mills and supporters call NRA 2.0 with three core operating standards: integrity, accountability, and transparency.

The two-page ads shown here will bookend the NRA official ballot to let voting members know the candidates that want to move forward for NRA 2.0. Image with permission.

As Mills says, standards that weren’t even options under LaPierre’s “leadership” -or, he adds, the “leadership” of what he calls the “cabal” that exemplifies the cronyism, waste, and corruption that New York Superior Judge Joel M. Cohen addressed last year when he mandated corrective measures the NRA needed to implement.

For Mills, this election represents the chance to actually purge LaPierre supporters from the Board of Directors. He and his supporters aren’t pulling any punches. In addition to the magazine ads, fliers and informational pieces have been sent to NRA members. And they’re considerably less diplomatic than the ads. One piece actually uses bright red type to respond to a piece asking members to vote for a slate of “strong effective leadership” that Mills calls the remaining members of the “LaPierre cabal.” His “edited” piece describes the board members asking for reelection the people that spent “years defending Wayne LaPierre.”

Instead, Mills encourages members to cast ballots for 26 reform candidates, effectively voting against candidates Bob Barr, Sharon Callan, Larry E. Craig, Isaac Demarest, Lawrence Finder, Jeff Fleetham, Carol Frampton, Joel Friedman, Sandra S. Froman, Tom King, Charles Rowe, Ronald L. Schmaltz, John C. Sigler, Danny Stowers, Dwight D. Van Horn and Blaine Wade.

In fact, Mills say Barr, Frampton, Friedman, Froman, King and Wade represent the “heart of the cabal”- and reminds members they’re also the group that wanted to retain the Special Litigation Committee which wanted to retain the Brewer Law Firm. That firm, Mills has maintained for years, not only failed to effectively represent the organization and its millions of members, but billed hundreds of millions of member dollars for what was essentially a long-form defense of LaPierre and “his cabal.”

Today, Mills says, the NRA exists at a crossroads “between danger and opportunity” -and it’s up to the members to finally “erase the last vestiges of Wayne LaPierre and his corrupt ways from the Association.”

Having covered the New York trial, read countless pages of internal NRA documents, depositions, transcripts and met and spoken with numbers of “involved parties” either currently or formerly involved in the National Rifle Association, it is inarguable that things were out of kilter well ahead of LaPierre’s surprise resignation as the New York trial got underway.

Subsequent to the trial, there have been some essential changes. And, despite attempts to categorize them otherwise, the majority of those changes were direct results of New York Attorney General Letitia James’ failed attempt to dissolve the National Rifle Association.

While she might not have achieved her ultimate goal- dissolution of the organization- she did what numerous reform movements had failed to do- oust LaPierre and bring some much-needed oversight to a management that had treated member dollars like unlimited expense accounts.

Not every member of the 75-member NRA board was corrupt, coopted or otherwise self-dealing during the LaPierre years. Court testimony, however, made it obvious that the members of the “cabal” Mills wants to excise from the BoD isolated “dissidents” -meaning anyone who disagreed with LaPierre- to the point that any reform efforts were ineffective.

Today, Mills reminds me, there’s an opportunity to return the NRA management and decision making to the place it should have rested all along: the members and their duly elected representatives.

If you’re one of those qualified to vote in this year’s elections, Mills doesn’t suggest you go strictly on his word, in fact, he wants voting members to learn more about candidates rather than than simply voting for the ones they know- or recognize.

Instead, he suggests you go to the website ElectANewNRA.com and learn more about the twenty-six reform candidates before marking and submitting ballots.

As it should be, Mills says, the decisions regarding who sits on the Board and helps decide the future of the NRA resides squarely where it should: in the hands of the membership.

As always, we’ll keep you posted.

— Jim Shepherd

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