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JANUARY 6, 2022

Kinsey’s Inc. announced their grand prize giveaways for this year’s Kinsey’s Dealer Show 2022 (KDS22). The company is committed to return to an in-person show at the Hershey Lodge and that commitment is steadfast barring any unforeseen government mandates or lockdowns.
Hornady Security’s RAPiD Safe AR Gunlocker employs the instant speed of an RFID lock with a spring-loaded door for ultra-fast access, while keeping the gun secure.
Galco has been crafting premium Kydex holsters since the 1990s. These include the Stryker holster and the Corvus – an OWB convertible to an IWB.

Savage Arms is proud to announce that IMPULSE has won NRA’s American Hunter Golden Bullseye Award for Rifle of the Year. The American-made straight-pull rifle in Savage’s Hog Hunter configuration was chosen for the award by editors and staff of the magazine.
AG Composites, a veteran-owned manufacturer of premium composite rifle stocks, has named Hunter Outdoor Communications (HOC) as its agency of record. 
The FBI awarded Federal and Speer Ammunition in all four categories of its handgun ammunition bid. This prestigious award keeps 35,000 employees trained and ready for duty. Three of the rounds will be manufactured in the Anoka, Minnesota facility and the other will be built in Lewiston, Idaho. 

Shoot Like A Girl announced the expansion of its partnership with GSM Outdoors for the upcoming Sea to Shining Sea Tour and the 2022 season. GSM has expanded their partnership to include several new brands that stand firm with Shoot Like A Girl’s mission and initiatives to create empowered female shooters and outdoor enthusiasts.
Hornady Subsonic ammunition has been named the 2022 American Rifleman Ammunition Product of the Year as part of the National Rifle Association Publications Golden Bullseye Awards.
Springfield Armory is proud to announce the 9mm SA-35 pistol has been chosen as NRA Publications’ American Rifleman 2022 Golden Bullseye Handgun of the Year.

Real Avid announced their renewal sponsorship with Doug Koenig—professional shooter, avid hunter, and host of Doug Koenig's Championship Season reality TV show. Doug will continue promoting and applying Real Avid tools for his diverse firearm work throughout 2022.
Ballistic Magazine and their readers have chosen the Escort BTS Bullpup as the Reader’s Choice of their non-traditional shotgun.
Shoot Like A Girl has released its fourth quarter report for 2021. The team facilitated three events and hosted nearly 500 women and their friends and families at the mobile range.

MidwayUSA is pleased to announce the promotion of Brian Rose to the position of Engineering Manager – Quality Management Systems. Rose began his career at MidwayUSA in 2016 as an Industrial Engineer.
Bear & Son Cutlery announced it has entered into a licensing agreement with BLACKHAWK. The new licensing deal will allow Bear & Son Cutlery to manufacture new BLACKHAWK models in their Alabama factory as well as commercialize additional models throughout their nationwide dealer network.
Walk The Talk America (WTTA), a non-profit organization designed to bridge the gap between the firearms industry and owners and the mental health industry, announces the donation of $25,000 from Sturm, Ruger & Co., Inc.

NRA Publications has announced the winners of the 2022 Golden Bullseye Awards naming the top products voted on by the staff of four of NRA Publications’ award-winning brands in up to seven different categories.
The Murray Road Agency is looking for an energetic and motivated individual to join their Affiliate Marketing Team.
Ravin Crossbows is adding some X Factor to three brand new 2022 bows—and that means they’re coming with the highly sought after fully- integrated silent cocking.

Taurus expands the TX22 lineup with the introduction of the most factory-ready Target handgun ever—the TX22 Competition SCR. It is the next iteration of Taurus’ standout .22LR semi-auto.
Meopta Sport Optics introduced the new MeoPro HD Plus binoculars. This completely redesigned Gen 2 version of the award-winning MeoPro binocular line is available in 10x42 HD and 8x56 HD models.
SnapSafe announced its lineup of new and technologically advanced products for 2022. These include GlideVault, In-Wall Safes, Keypad Safe XL and more.

Crosman takes the classic, variable pump-action pneumatic air rifle and levels it up for shooters with the .22 caliber Crosman C362.  It features easy pumping effort and an all-weather frame.
XS Sights introduces its new XS AR Upper & Lower Receiver Armorers Block, designed to allow gunsmiths or do-it-yourself enthusiasts to hold an AR-15/M4, AR-10, SR-25 or DPMS GII receiver in a bench-mounted vise.
The new Vortex Optics Razor HD Gen III 6-36x56 FFP Riflescope has the new EBR-7D reticle with cross plex illumination and the L-Tec+ Zero Stop System with micro adjust.
Colt announced that a production 3-inch Python is back in 2022. Like all Colt Pythons, the 3-inch barreled version is chambered for the powerful .357 magnum and features a 6-round cylinder.
Taurus expands their TX22 lineup with the introduction of the most factory-ready target handgun ever—the TX22 Competition SCR (Steel Challenge Ready).
Creedmoor Sports, supplier of precision shooting equipment, named Wayne Dayberry their new Director of Marketing. Wayne brings 20+ years of experience and will lead the sales and marketing efforts in support of the precision shooting sports markets.
GetZone.com continued to expand their premiere hunting series, In the Hunt, with seven new episodes last Fall. This series features whitetail and hog hunts to feed the outdoor enthusiasts’ growing appetite for more hunting content.
Gov. Brian Kemp doubled down on his support for the Second Amendment on Wednesday at an event where he said he’d like to bring constitutional carry to Georgia. Kemp also announced that Georgia will welcome the NRA in 2025 when the Annual Meetings and Exhibits returns to Atlanta.
Athlon Optics announced five new tripods in the Carbon Fiber and Aluminum lineups. Both the CF and AL series tripod utilize an arca-swiss style compatible mount, suitable for a wide range of accessories including arca rail equipped firearms.
January’s Shooting Industry aims to help dealers press on in 2022, with features addressing ways to maximize marketplace trends, overcome current obstacles and meet the needs of today’s customers.
Viridian Weapon Technologies is set to debut revolutionary new aiming devices at SHOT Show 2022, January 18-21 in Las Vegas, Nevada.
Citing "the sudden and dramatic increase of COVID-19 infections during the past 2 weeks, including many breakthrough cases” the Beretta Holding Group says companies in the U.S.A. (Beretta U.S.A., Benelli U.S.A, Burris, and Steiner eOptics) have immediately suspended "participation of their employees in large-scale indoor gatherings. Regrettably, this means that the companies will not be present in their booths at SHOT Show.” 
TrueTimber will be returning as the Official Camo Sponsor for the 2022 SHOT Show Industry Day at the Range.
Industry Day at the Range announced its “First Shot” to open the 2022 trade event. Created to provide one individual the honor of firing the first shot to kick off Industry Day, this year, IDAR welcomes U.S. Army veteran and Sons Of The Flag liaison Omar “Crispy” Avila, to fire the First Shot.
Sellmark Corporation’s collection of outdoor brands will shine at SHOT Show 2022. The company plans to showcase its brands and products during the show.
Viridian Weapon Technologies, makers of cutting edge green-laser aiming devices and optics, has announced it will be exhibiting in a new, upgraded booth space at the 2022 SHOT Show in Las Vegas, January 18-21.
Viridian Weapon Technologies will debut new aiming devices at SHOT Show 2022, in Las Vegas. Viridian is pioneering new territory with additions to its green family of lasers and optics.
 

Humans are very resistant to “change.” Opposing change can be a good thing. Like not wanting to alter the way we think about right, wrong and morals. But we also will fight change even when the goal is an improvement. I see this often during classes.

It’s difficult to modify an existing habit; we easily fall into routines that become comfortable. But when examining your defensive preparedness and a better technique is revealed/discovered it’s time to consider instituting a change. Anything that provides an advantage in a life and death situation is well worth consideration.

How do you decide if something is an improvement? There’s a lot of varying opinions on what’s “best.” And there are facts that are backed up with extensive testing – both on the range and in the fight. Get your techniques from a trusted source, and then verify.

Next, you’re going to have to experiment. Until making a fair comparison between technique “A” and “B,” you can’t determine which is better. If, after only a few repetitions of the “new” it is demonstrated to be better then it’s an easy decision. It may require a healthy dose of repetitions before the difference becomes apparent. This is especially true for an involved sequence. First, you’ll have to repeat until becoming proficient with the new technique before comparing for best. Remember, it has to be a fair and balanced comparison.

You should never be satisfied when it comes to your defensive skills. There are no shortcuts. Experimentation – and patience - is the key to developing and improving. Not all your research and testing are going to produce improvement. But, learning what doesn’t work for you is a positive thing.

Of course, none of this is worthwhile unless it’s all backed up with plenty of practice. Again, more repetition. After determining what technique works best, it’s time for the real learning to occur. Practice is where you develop a conditioned reflex. It’s not instinctual, but repetition has coded the proper and immediate response. For example, when the slide locks to the rear, without conscious thought -- and quicker than you expected -- the pistol is reloaded and functioning again.

It takes a lot of discipline to get to this level of performance. And, it’s not about “fast.” Dry practice is the best way to perform the necessary repetitions required to achieve this goal. The speed you perform should be one that’s slow enough to be mistake free. Eventually -- with time -- this will get you to being efficient in both recognizing the proper stimulus – slide lock - and a prompt response – empty reload.

This applies to all the fundamentals of the threat response – Move, Communicate, Use Cover, Shoot as Needed and Thinking. The more practice, the better your performance. Although these actions in response to danger sometimes go against our natural instincts, with repetition you can change -- and develop -- the proper conditioned response. Then, always be ready for the unexpected, which occurs with regularity in fights.

Tiger McKee is director of Shootrite Firearms Academy. He is the author of The Book of Two Guns, AR-15 Skills and Drills, has a regular column in American Handgunner and makes some cool knives and custom revolvers. Visit Shootrite’s Facebook page for other details.

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