MARCH 30, 2017

Taylor Whitney Joins Weatherby Inc.

PASO ROBLES, Calif. – As Weatherby continues to expand their outreach to firearm enthusiasts nationwide, the leading manufacturer of rifles, shotguns and ammunition has hired Taylor Whitney to ensure broad, meaningful engagement with customers. Beginning January 23, 2017 Ms. Whitney became Weatherby's new Brand Coordinator.

In her role, Whitney will work closely with Weatherby Director of Marketing Taylor Nahrgang. According to Whitney, "I'm looking forward to elevating our brand's social media and digital expressions to reflect the refinement of Weatherby firearms."

In addition to social media curation and management, Whitney will coordinate B-to-B and to-consumer email marketing programs, manage production of printed and digital communications (from manuals to marketing collateral), and participate in other marketing initiatives including catalog creation, website updates, video production and more.

Mr. Nahrgang explains, "Weatherby's digital and online image is critical to the growth we intend to achieve over the coming years, and Taylor's social media expertise is essential to ensuring our digital share-of-voice."

Taylor Whitney, originally from Washington state, moved to San Luis Obispo to attend Cal Poly where she graduated with a degree in Communication Studies. Prior to joining Weatherby, she was the Outreach Strategist at iFixit in San Luis Obispo. When not building the Weatherby brand, Taylor enjoys all things in the great outdoors and, naturally, is passionate about the shooting sports.

About Weatherby
Founded in 1945, Weatherby, Inc. is a family-owned company that continues to fuel the passion of hunters and shooters around the globe by building some of the world's finest firearms. With a legacy of setting new standards in ballistics and performance, the company is committed to redefining excellence on the range and in the field. The Weatherby line features popular Vanguard® rifles, legendary Mark V® rifles (production and custom), Weatherby Shooting Systems™ Rifles, Threat Response shotguns and other shotguns in over/under, semi-auto and pump designs. Weatherby's premium ammunition and shooting accessories are also the choice for discerning shooters worldwide. The company is based in Paso Robles, CA and invites all hunters and shooters to visit their free online communities at www.weatherbynation.com, www.facebook.com/Weatherbyinc and @weatherbyinc on Twitter. The latest Weatherby films can be viewed at www.wby-tv.com. For more information, go to www.weatherby.com.

Media Contact: Justin Leesmann, 636-667-0582, justinl@gunpowderinc.com