GREELEY, Colo. — Steiner Optics of Greeley, Colo., recently selected Gray Loon Marketing Group as its agency of record for public relations.

Since 1967, Steiner has equipped its users with high-quality, dependable optics, whether it's in the line of duty for security and military forces around the world, fishing in the waters of the Pacific Ocean, searching for elk in the Rocky Mountains or bird watching in popular European national parks.

"We were looking to elevate our presence among national and specialty trade media, and were drawn to Gray Loon's strategic and proactive public relations direction," said Dale Pratt, General Manager of Steiner Optics. "Gray Loon has a great digital marketing reputation within the outdoor and shooting industry, and we are thrilled to be able to work with their team to help us achieve our marketing goals and reach consumers in a more interactive method."

Gray Loon will be tasked with collaborating and supporting ongoing social media and marketing efforts by driving media coverage in various marketplaces, as well as initiating and executing successful PR campaigns to strengthen the Steiner brand among media influencers and consumers.

"Representing a world-wide brand such as Steiner is very humbling, and I'm excited they chose us to help execute their PR strategies and efforts," said Jonathan Harling, Public Relations Director for Gray Loon Marketing Group. "We understand their mission and share similar goals. The timing is just right for this partnership and we're anxious to get started."

Gray Loon Marketing Group is located in Evansville, Ind., and specializes in both digital and traditional media services, offering a diverse portfolio of clients with cutting-edge design, development and strategy, print creative and branding, as well as public relations to help companies make a positive impact on the consumer.

For more information about Steiner Optics and its products, visit steiner-optics.com or call 888.228.7747.

For more information about Gray Loon Marketing Group, and its services, visit grayloon.com or call 888.472.9566.

Media Contact:
Jonathan Harling
>jharling@grayloon.com