COLUMBIA, Mo. – Battenfeld Technologies Inc. yesterday announced that it has hired John O'Rourke as the company's Regional Director of Sales. O'Rourke has over 20 years of experience in the outdoor industry, most recently as Sales Manager for Taylor Brands. He will be responsible for managing the sales territory that includes the Eastern and Western United States.

Bob Zara, Vice President of Sales for Battenfeld Technologies, said, "We are very excited to welcome John to our team at Battenfeld. His sales and management experience, combined with his dedication and knowledge of our industry, will support our growth initiatives and will help us to better service our dealers and distributors across the country."

About Battenfeld Technologies, Inc.
Based in Columbia, Missouri, and owned by Smith & Wesson Holding Corporation, Battenfeld
Technologies develops and sells shooting, reloading, gunsmithing, and gun cleaning supplies under several popular, premium brands, including innovative, top quality products under Battenfeld Technologies, Inc., including Caldwell® Shooting Supplies, Wheeler® Engineering, Tipton® Gun Cleaning Supplies, Frankford Arsenal® Reloading Tools, Lockdown® Vault Accessories, and Hooyman™ Premium Tree Saws. For more information about Battenfeld Technologies, Inc. products, visit www.BTIbrands.com or call 573-445-9200.

Contact: Kyle Smith
(573) 777-7614
Email: ksmith@btibrands.com