As today's bowhunters and riflehunters continue to define new standards of accuracy, Nikon is engineering new optical technology with a focus on cutting-edge precision and consistency. The latest development to embody this new standard is the PROSTAFF 7 Laser Rangefinder. This new rangefinder is the perfect companion for any hunter, especially for those who use Nikon's BDC reticles with Spot On™ Ballistic Match Technology.

The PROSTAFF 7 Rangefinder displays ranges in .1-yard increments with a true 600-yard ranging capability. Users can choose whether distances are displayed in yards or meters. Readings are shown in an uncluttered view with an improved LCD display with LED illumination that allows selection of the mode that contrasts best against subject and background. The 6x21 magnification and large ocular lens ensure that users are getting a large sight picture with optimal resolution.

Nikon's advanced ID (Incline/Decline) Technology compensates for various incline or decline shooting angles - up to an incredible +/-89 degrees. The PROSTAFF 7 also has Tru-Target Technology, which lets users choose between two different ranging modes. In first target priority mode, users can target an object as small as a fence post and get a precise reading. In distant target priority mode, the rangefinder displays the distance of the farthest target among a group of targets measured.

The PROSTAFF 7 is ultra-compact in size and can be easily operated with one hand. Its single button operation makes it easy to use and it automatically powers down after eight seconds to conserve battery life. The rangefinder is powered by a single CR2 lithium battery and is both waterproof and fogproof. The MSRP for the PROSTAFF 7 Laser Rangefinder is $299.95.

The origin of the technology behind this Laser Rangefinder with inclinometer is the Total Station DTM-1 (initially sold in 1985), the first highly advanced electronic model among surveying instruments incorporating both distance and angle measurement capability developed by Nikon Corporation.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon's full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Spot On is a trademark of Nikon Corporation.