SEPTEMBER 25, 2012

Daniel Defense Launches Site for Custom Rifles and Upper Receiver Groups

Black Creek, GA- September 21, 2012 - Daniel Defense announces the launch of its "Build Your DDM4" section on DanielDefense.com. This announcement comes after months of extensive planning and development.

Integrated into the existing Daniel Defense web site, customers can fully customize a weapon in any configuration desirable. "The new Build Your DDM4 feature on the Daniel Defense corporate web site is a valuable tool aimed at customers who envision a different configuration than currently offered on our premium firearms", exclaimed Jay Duncan, VP of Sales & Marketing for Daniel Defense when the project was first announced. "We're excited to deploy this platform and witness first-hand the customer's reaction to this option. We feel there's nothing else available in the marketplace geared toward giving the gun enthusiast this amount of flexibility as they customize a firearm."

Consumers will have the option to customize either a complete weapon or upper receiver group. Three different caliber options are available: 5.56mm NATO, 6.8 SPCII, and 300 Blackout (7.62 x 35mm), which was introduced earlier this year. Those opting to build a complete rifle may choose the lower receiver equipped with the Geissele® Super Semi-Automatic (SSA®) Trigger, an upgrade from the standard trigger offered on Daniel Defense rifles. Paired with Cold Hammer Forged barrels, one of Daniel Defense's rail systems like the Omega X or RIS II, and one of the new Daniel Defense Muzzle Devices, the Build Your DDM4 section of DanielDefense.com is guaranteed to suit gun enthusiasts longing for a build based on their specifications.

For additional information, contact: jhunter@danieldefense.com