SEPTEMBER 6, 2012

Bushnell Adds New Reticle Options to Elite Tactical 6-24x50mm Riflescope

Overland Park, KS - Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced two new reticle options in its Elite Tactical 6-24x 50mm riflescope. Previously available with a standard or illuminated Mil-Dot reticle, the Elite Tactical 6-24x riflescope is now also available with first focal plane G2DMRand BTR-Mil reticles.

The Elite Tactical 6-24 x 50mm riflescope features fully multi-coated optics and the new anti-reflective Ultra Wide Band (UWB) Coating, a customized coating process designed to deliver the best possible light transmission from the front of the scope to the eyepiece. What that means for shooters is enhanced clarity, exceptional brightness and true color from dawn to dusk.

Developed in conjunction with GA Precision, the G2DMRreticle is a non-illuminated first focal plane reticle that provides a clean sight picture while giving shooters the capability to judge range and aim precisely at long distances. The G2DMRuses .5 mil hash marks that graduate to .1 mil hash marks at the end of the stadia. The reticle allows for accurate hold over, hold under and windage adjustments, making precision shot placement possible without ever adjusting the dials.

The BTR-MIL reticle offers shooters expanded capability over the standard Mil-Dot design. The first focal plane reticle features an illuminated 1 mil diameter circle with a .25 MOA center dot. The vertical and horizontal stadia are marked in .5 mil hash marks and .2 mil measuring lines to allow for more precise range estimation and aiming using the mil system. The illuminated BTR-Mil reticle can help shooters quickly adjust for windage and elevation on shots at all ranges and in nearly any ambient light condition.

Hammer-forged from high-quality, rugged T6061 aluminum, the Bushnell Elite Tactical series scopes are 100 percent waterproof, fog proof and shock proof. With the scope's extended magnification range, the 30mm one-piece tube offers added windage and elevation capacity. In addition, each scope in the Bushnell Tactical line is equipped with target turrets for quick and easy adjustment and rapid target acquisition.

Bushnell takes all-weather performance a step further with its patented RainGuard® HD lens coating. The permanent, water-resistant finish causes moisture from rain, snow, sleet and condensation to bead up and scatter less light, giving shooters a clear view when weather conditions present a challenge.

Backed by the Bushnell Bulletproof Guarantee, each product in the Elite Tactical series includes a 100 percent money-back guarantee. The no questions asked guarantee is valid for a full refund from Bushnell up to one year from the original date of purchase.

For more information about the Elite Tactical series, visit the product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Butler Creek®, Final Approach®, Hoppe's®, Millett®, Night Optics, Primos®,Simmons®, Stoney Point®, Tasco®,Uncle Mike's®, Uncle Mike's Law Enforcement®, and the following eyewear brands:Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.