Sturm, Ruger & Co., Inc. (NYSE: RGR) is proud to announce the Ruger® LC9™ has been named the 2011 Handgun of the Year by the Shooting Industry Academy of Excellence. Ruger has received this honor four years in a row - an unprecedented accomplishment in the firearms industry. Ruger also received the "Rifle of the Year" award for the Ruger Gunsite Scout Rifle, a second testament to the innovative design work at Ruger.

"The industry has once again recognized Ruger for the high-quality, innovative product designs that we have produced in direct response to our Voice of the Customer program," said President and CEO Mike Fifer. "Our top priority is to make the products our customers are asking for, and the LC9 and Gunsite Scout Rifle were designed on this premise. The fact that we have now won the Handgun of the Year award four consecutive years, and a record setting seven times total, demonstrates our transition to the leading American handgun manufacturer," Fifer concluded.

"We could not be more pleased to have two of our firearms receive product of the year recognition," said Vice President of Sales & Marketing Chris Killoy. "The Ruger Gunsite Scout Rifle was created in conjunction with world-class training center Gunsite Academy and has proven to be a credible and affordable rendition of Col. Jeff Cooper's Scout Rifle concept. We want to thank our retailers and other industry partners for this tremendous recognition."

Ruger is especially honored that the Ruger Gunsite Scout Rifle received this special recognition as this was the final firearm designed by Roy Melcher, one of the most prolific and talented designers the firearms industry has ever known. Over the years, Roy had made significant contributions to the Ruger product line, providing design guidance on the Mini-14®, Redhawk®, GP100®, 77/22®, M77® MKII, and P85®. Roy lost his battle with cancer in December 2010 and is greatly missed by his friends at Ruger and across the industry. Recognizing his final contribution to the firearms community with the "Rifle of the Year" award is a fitting tribute to a great designer.

The awards were presented during the 9th Annual Shooting Industry Masters on July 22-23, 2011 at the Rockcastle Shooting Center, Park Mammoth Resort in Park City, KY. The Academy, a 500-member group consisting of manufacturers, editors, writers, distributors and retailers from within the shooting industry, votes to honor outstanding achievements in product design and service to the industry.

For more information on the Ruger LC9 and Ruger Gunsite Scout Rifle, along with the extensive line of award-winning pistols, rifles, revolvers and shotguns, visitwww.Ruger.com or Facebook.com/Ruger.

About Sturm Ruger

Sturm, Ruger was founded in 1949 and is one of the nation's leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

The Company may, from time to time, make forward-looking statements and projections concerning future expectations. Such statements are based on current expectations and are subject to certain qualifying risks and uncertainties, such as market demand, sales levels of firearms, anticipated castings sales and earnings, the need for external financing for operations or capital expenditures, the results of pending litigation against the Company, the impact of future firearms control and environmental legislation, and accounting estimates, any one or more of which could cause actual results to differ materially from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to publish revised forward-looking statements to reflect events or circumstances after the date such forward-looking statements are made or to reflect the occurrence of subsequent unanticipated events.

Sturm, Ruger & Co., Inc. "Arms Makers for Responsible Citizens"®