SUFFIELD, CT - Savage Arms is proud to announce the introduction of the new Savage EDGE centerfire rifle. This completely new platform was built from the ground up to be a new Best-In-Class entry-level rifle.

The EDGE was conceived in January of 2009. At the time, Savage observed heavy activity at the entry level pricepoint from consumers as well as manufacturers. The poor economy created more interest in pricepoint hunting guns and key manufacturers were cutting already low prices even lower.

"We wanted to not only maintain our market share, but to grow it," Savage VP of Sales & Marketing Brian Herrick said. "We felt the only way to accomplish this was to develop a new rifle designed for this segment, rather than discount current models. We wanted a rifle that not only had a lower price, but one that had better features and was more aesthetically appealing than what was out there at the time."

The EDGE features a new modern look, and while it shares some key features with its older brother the Model 110, it is a different receiver design. It also features a detachable box magazine and exceptionally smooth bolt operation.

Four models are already shipping to Savage retailers. MSRP starts at $329.