MARCH 12, 2019

Gearfire Surpasses 2,000 Shooting Sports Retail Customers

Scottsdale, AZ - March 11, 2019: Gearfire, the leading shooting sports eCommerce platform announces a new company milestone, now serving over 2,000 retail customers. Gearfire’s growth has been attributed to the strength of manufacturing and distribution relationships who provide retailers with access to over 80% of available shooting sports inventory. The platform enables retailers to augment their current revenue stream by adding a near plug-and-play eCommerce function which provides simplified search, pricing and ordering of products.

“We are honored to serve each and every one of our 2,000 shooting sports retail customers,” said Chad Seaverns, COO of Gearfire. “A core focus of our business model has been enabling retailers with easy access to an omni-channel solution. Recently, we combined forces with our sister companies at the Retail Technology Group, Gearfire Payments (GFP) and Orchid Advisors to enable an end-to-end solution. The adoption rate of new retailers to our platform has been attributed to new eCommerce functionality, direct integration with the AXIS Point of Sale system, GFP’s firearm friendly merchant processing and firearm regulatory solutions from Orchid.”

Gearfire connects to the on-hand inventory at approximately 20 of the nation’s largest distributors accounting for 120,000 firearm, accessory and related SKUs. With over 2,000 retailers, the platform enables increases sales velocity for distributors and manufacturers by pulling inventory through the supply chain and connecting it to shoppers. The integration with the AXIS also provides retailers using their flagship Point-of-Sale with the ability to post on-hand store inventories to the eCommerce platform for a completely seamless experience.

Manufacturers, distributors or retailers who wish to learn more about the platform can do so by visiting www.gogearfire.com. Retailers seeking to learn more about best-in-class eCommerce and Point-of-Sale solutions can hear COO, Chad Seaverns and VP of Operations, Tim Coker present at the 2019 FICC conference, to be held at PGA National Resort, in Palm Beach Gardens, Florida, this May (www.FICConference.com).

About Gearfire

Gearfire is a leading provider of eCommerce products and services for the firearms industry in the United States. Their turn-key solutions create an internet-based marketplace that captivates a new generation of customers accustomed to shopping online. Gearfire provides powerful and comprehensive digital tools that allow manufacturers, distributors and retailers to better serve their online consumers through access to the largest selection of firearms and firearms accessories available. Learn more about Gearfire by visiting gogearfire.com.

About Retail Technology Group

The Minnesota-based company, Retail Technology Group, is home to the development and support of AXIS™ Retail Management System, the first software solution developed exclusively to address the needs of the shooting sports retail and range operator. With over 400 locations using RTG systems, Retail Technology Group is the leading software provider in the shooting sports industry. Learn more at www.axisrms.com.

About Gearfire Payments
Gearfire Payments provides simplified and affordable merchant processing solutions for in-store and eCommerce transactions. With over 2,000 active merchants, Gearfire Payments is one of the only processing solutions dedicated to the Shooting Sports Industry. Unique to the business is its firearm-friendly and transparent pricing platform, offering a low-cost, low-risk solution to those who sell at retail or on the web. Learn more at www.gearfirepayments.com.

About Orchid Advisors

Orchid Advisors provides ATF and ITAR compliance services to manufacturing, distribution, and retail FFLs. The firm offers FFL and export licensing, deep record inspections, e4473 / NFA eForms, Electronic Bound Book software and delivers the largest online ATF and ITAR compliance training platform available. For additional information, visit www.OrchidAdvisors.com.

Contact

For more information about Gearfire, please contact

Chad Seaverns, CEO

15160 N. Hayden Road, Suite 100

Scottsdale, AZ 85260

480.991.0046

ChadS@Gearfire.com

www.gogearfire.com