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HOUSTON, TEXAS – Primary Arms Online has announced the promotion of Matt Okun to Hard-Lines Merchandising Manager. With over eight years of experience in the firearms industry, Matt brings a comprehensive knowledge of the firearms into his new position. He’ll help lead the core merchandising strategy of Primary Arms Online.
Matt joined the Primary Arms team as an FFL Manager in 2018. In the following year, Matt joined the merchandising team as an associate buyer, managing the firearms category, and many other key hard goods categories. By building strong relationships with his suppliers, Matt set a new standard for firearms sales on the Primary Arms site, outperforming past performance with consistent double-digit growth. Matt brought thousands of new top sellers to the site, and in recognition of his exceptional performance, Matt will be undertaking greater strategic responsibility as the new Hard-Lines Merchandising Manager.
“Matt has done an amazing job as a merchant in developing our firearms and ammunition categories,” said Max Cowsert, Primary Arms’ Chief Operating Officer. “I am excited to see him work with the hardlines merchants to drive an even broader assortment of products in our core categories and to develop great assortments in new categories.”
As Hard-Lines Merchandising Manager, Matt will oversee the buying strategy for most firearms products, including rifles, pistols, optics, ammunition, parts, and accessories. As Primary Arms Online continues to expand its assortment of available products, Matt’s input will be a major driver in developing the Primary Arms Online shopping experience.
About Primary Arms Online
Founded in 2007, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 13,000 products across 400+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment of superior service, backed by fast shipping and a world-class support team.
For more information on Primary Arms Online, visit the company website at www.primaryarms.com or contact:
Dina Sanders
Brand Marketing Manager