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HOUSTON, TEXAS – Primary Arms Online has announced the promotion of Aaron Whatley to Director of Merchandising. Formerly working as a Merchandising Manager, Aaron has consistently demonstrated his leadership and acuity in developing Primary Arms' online retail site and Expo Arms.
Aaron has been part of the Primary Arms team since late 2012. Since his initial hiring, he's seen the company grow from its humble beginnings to a fully-featured manufacturer, retailer, and government supplier. Aaron's experience extends throughout the operations process, which has given him a heightened awareness of the business’ demands and capabilities. Aaron led as Merchandising Manager to great success with this knowledge, greatly expanding Primary Arms Online offerings while enhancing overall profitability and market reach.
"Aaron has been an important part of growing Primary Arms. He excelled in helping us grow our distribution center operations and then helped us grow our merchandising team," said Max Cowsert, Primary Arms' Chief Operating Officer. "I am confident he will drive us to even greater growth as he takes the merchandising department's reigns."
As Director of Merchandising, Aaron's responsibilities and vision within Primary Arms will continue to grow. His insight will be the cornerstone of the Primary Arms' retail strategy, pushing the organization to new heights as a firearms industry leader.
About Primary Arms Online
Founded in 2007, Primary Arms Online is dedicated to providing the best shopping experience for everything firearms. With over 13,000 products across 400+ of the best brands, Primary Arms Online carries a complete selection of rifles, handguns, tools, shooting gear, ammunition, and more. Each order comes with a commitment of superior service, backed by fast shipping and a world-class support team.
For more information on Primary Arms Online, visit the company website at www.primaryarms.com or contact:
Dina Sanders
Brand Marketing Manager