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JANUARY 11, 2022

Creedmoor Sports released The Creedmoor Enhanced Press Head compatible with the Redding T-7 turret press. It improves the proven press further in the areas of precision, ease of use, and product longevity.
Military Products, an American manufacturer of military grade tactical products under TAC Shield and supplier of quality shooting gear under SPORT RIDGE, announced new product categories and new product offerings will debut in the Main Hall booth #14427.
Samson Manufacturing will be joining more than 2,000 amazing exhibitors at the 2022 SHOT Show in Las Vegas. Samson invites members of the firearms industry and interested media to come by Booth #70737.

Blaser Group will showcase the newest products from its Liemke Thermal Optics, Blaser, Mauser and Sauer lines at the 50th annual Safari Club International Convention, January 19-22 in Las Vegas.
Hornady Security RAPiD Safe Shotgun Wall Lock is made of sturdy 14 ga steel and is designed to accommodate most home defense shotguns.
The SnapSafe Keypad Vault is a compact security container perfectly suited for protecting handguns and other everyday essentials when not in use.

Galco introduced two IWB holsters for the new Smith & Wesson CSX pistol, both part of Galco’s Concealed Carry Lite line. One is the Tuck-N-Go 2.0 and the other is the Stow-N-Go.
The Elite Survival Systems Dura-Tek Hip Holster is constructed of padded ballistic nylon with an injection-molded polymer belt panel to fit from 1-2" wide belts and features maximum coverage of the weapon.
BPI Outdoors announced the hiring of Scot Fischer as the new CEO.  He graduated from The United States Military Academy in 1993 and then served his country for 5 years as a commissioned officer in the Army.

Winchester Ammunition has been awarded in three out of four categories on a recent Federal Bureau of Investigation 9mm ammunition contract.These categories include Duty/Service (Micro), Training - Reduced Lead and Frangible.
BPI Outdoors / Bergara Rifles is pleased to announce the promotion of Steve Mullinax to the position of National Sales Manager for their CVA and Bergara divisions.
Vigilant Gear, LLC, owner of Primary Weapons Systems & Lone Wolf Arms announced that industry veteran Nate Treadaway has been named as the new CEO.

BPI Outdoors is pleased to announce the promotion of Tricia Kinnard as Marketing Manager.  In this role Tricia will be responsible for implementing and managing BPI’s marketing efforts and strategies, along with website management and social media management for its various brands.
HeadHunters NW announces the addition of three new executive recruiters to its expanding team. Paula Iwanski and Matt Riker join the firm as executive recruiters, and Kayla Bargeron comes aboard as an inside recruiter.
EasyExport, the export processing service that enables online merchants to ship firearms, parts, scopes and accessories to international customers, has appointed Max Harrison Director, Data Science. Harrison’s role will be to convert EasyExport proprietary transaction data into actionable international sales and marketing information.

Remington Ammunition has announced YouTuber and avid outdoorsman Adam Wies aka “Who Tee Who,” has joined Team Remington’s growing roster of brand ambassadors.
Walther Arms, Inc. announced the appointment of Rob McCanna to President & CEO, effective immediately. Previously, McCanna served as Walther’s President and has had a long, proven track record in the firearms industry.
Celerant Technology announced a partnership with Fortis (Formerly BLUEDOG), a payment and commerce technology provider. By integrating Celerant’s point of sale and eCommerce software with Fortis, dealers can accept all major forms of payment, centralize sales and customer data from all channels, and process transactions quickly and securely with competitive pricing and no hidden fees.

U.S. LawShield announced that Kristi Heuring has been promoted to the role of Vice President of Communications. Heuring previously held the role of Director of Partner Relations for U.S. LawShield.
Guidefitter announced its new partnership with Houston Safari Club Foundation. In addition to supporting the organization itself, Guidefitter will offer HSCF members significant savings on products from participating brands on the Guidefitter website.
Smith & Wesson Brands, Inc. announced the release of a new product to their line of pistols, the CSX. The CSX is built on an aluminum alloy frame with interchangeable polymer back straps, providing the user the ability to customize their level of concealment and ergonomic fit. Chambered in 9mm, the CSX holds a 12+1 capacity and comes with an additional 10 round magazine for deeper concealment.

SIG SAUER is pleased to announce the expansion of the Equinox Elite Series for the P220, P226, and P229 Classic Line pistols. The Equinox Elite treatment features a black anodized alloy frame with black G10 grips, a two-tone Equinox polished slide with X-RAY 3 Day/Night Sights, and nickel-plated controls.
For the first time, a premium rangefinding binocular is now available in a compact, lightweight size. German optics brand Leica has unveiled the latest incarnation of its Geovid – the Geovid Pro 32 which weighs just 870g and measures 153mm in length – 110g lighter and 21mm shorter than earlier models.
ALPS OutdoorZ, manufacturer of rugged hunting packs and gear for big-game hunters, announces a new frame and pack system developed for extreme wilderness hunters.
SIGHTRON announced the launch of the new S6 5-30x56 ED line of premium riflescopes offering long-range shooters and hunters a new level of quality and performance with full-featured second focal plane (SFP) and first focal plane (FFP) models.
The Alps OutdoorZ Shield Full Zip Jacket in Realtree Timber Camo provides comfort with the sherpa fleece interior and keeps your phone, or other valuables secure with multiple zippered pockets.
Bushnell has added a new solar model to its CelluCORE lineup: the CelluCORE 20 Solar Cellular Trail Camera. It combines the reliability and image quality of the CelluCORE 20 with an integrated solar panel to dramatically increase battery life.
Savage Arms is adding two new rifle designs to the growing list of guns slated for launch in 2022. These rifles are the Impulse Elite Precision and the Savage Model 64 Precision.
The Crosman Mag-Fire Extreme applies a patented design that offers airgun enthusiasts the lowest profile in its class with fewer components to reduce failure or jamming.
Meopta Sport Optics introduces the new MeoSport R 3-15x50 RD with illuminated 4C reticle. Designed for hunters seeking value and performance well beyond its price, the new MeoSport features a 30mm main tube with European-quality optics that perform in low light situations.
The Gunnar, the latest premium pre-charged pneumatic air rifle from Benjamin, puts the power in the hands of serious hunters and shooters. The Gunnar is available in .22 and .25 caliber models.
Riton Optics is pleased to introduce new products for 2022. The company will be displaying these new products at SHOT Show.
German Precision Optics has upgraded and is reintroducing the all-new GPOTAC 8Xi 1-8x24i first-focal-plane riflescope. This product is built on a 34mm machined aircraft aluminum main tube and comes standard with iControl auto-off illumination, and an upgraded mil-spec horseshoe reticle.
SIGHTRON announced the launch of the new S6 1-6x24 one inch riflescope. The new S6 1-6x24 targets the Low Power Variable Optics tactical market with premium full-featured second focal plane (SFP) and first focal plane (FFP) riflescopes.
Primary Arms Optics has released a new line of rifle scope mounts for their premium PLx product line. They are 100% US-made and feature Grade 12.9 steel hardware with a proprietary black electroless nickel coating.
Primary Arms Optics has released a list of upcoming optics for the new year, including all upcoming products in a reveal titled Discovery 2022.
CrossBreed Holsters follows the launch of Smith & Wesson’s all-new CSX 9mm with the introduction of several of its top EDC holsters that accommodate this fresh micro-compact platform.
The latest Special Edition issue of Concealed Carry & Self-Defense has more useful — and practical — educational self-defense content than ever before.
The Springfield Armory SA-35 “Hi-Power” is the Mar/Apr cover feature of American Handgunner. In the Mar/Apr “Handgun of the Month” giveaway package, the Mossberg MC2sc is the headliner.
Luth-AR has begun a redesign of retail packaging, starting with their A3 Upper Receiver Parts Kit - AR15 and Lower Receiver Parts Kit - AR15. The products are now packaged for retail display. 
STKR Concepts is now offering a storefront at Everest.com, the first online, multi-merchant marketplace for the outdoor recreation community. 
Elite Survival Systems will exhibit at the 2022 SHOT SHOW in Las Vegas NV. Originally Assault Systems, established in 1979, Elite Survival Systems stands by their lifetime guarantee and continues to produce many of their products in the USA.
Real Avid welcomes all to the 2022 NSSF SHOT Show in Las Vegas. Dealers are invited to see firsthand how the company is igniting the Gun DIY market with their innovative products and their Pro Shop Program -- available to new and existing dealers.
Hornady will be attending the SHOT Show, January 18-21, 2022 at the Venetian Expo and Convention Center in Las Vegas.
Industry Day at the Range announced the launch and integration of its Industry Day at the Range Mobile Application for the 2022 event. Sponsored by Silencer Central, the free Industry Day at the Range app is available for download on your smartphone.
Colt will present its complete product line, including rifles, pistols, and revolvers at booth #12857 Level 2 of the Venetian Expo Center at the 2022 SHOT Show in Las Vegas.
Trulock Choke Tubes is proud to exhibit at the SHOT Show at booth 14041. The company will be showcasing a new line of small bore TSS turkey chokes for 2022, specifically in .410 and 28 gauge.
Christensen Arms, manufacturer of precision firearms and custom carbon fiber barrels, is gearing up to attend the 44th annual Shooting, Hunting and Outdoor Trade Show in Las Vegas. Christensen Arms will showcase their new state-of-the-art firearms.
Jeff Siegel, CEO of Media Lodge, is a featured speaker at SHOT Show 2022. Jeff’s presentation will be a part of SHOT University, one of a dozen a la carte classes during the week of SHOT Show.
Geissele Automatics, Glock, Sig Sauer, US LawShield and Veterans of Foreign Wars?? have signed on to sponsor the 7th Annual NSSF/HAVA Golf Classic at the Bronze level. The NSSF/HAVA Golf Classic will be held Sunday, January 16, two days before the opening of the 2022 Shot Show at Bear’s Best Las Vegas.
Gearfire, outdoor sports industry leader in eCommerce, Point of Sale, and Merchant Services, unveils the latest game-changing chapter in their history of innovation at SHOT Show 2022 in Las Vegas, Nevada.
Orchid LLC announced a new FFL technology promotion for firearm retailers ahead of the 2022 SHOT Show. Running through January 31, the promotion includes free Orchid software and hardware with purchase of the Orchid Retail FFL Suite.
 

Today’s feature is from correspondent Dave Spaulding.

Deliberation [dih-lib-uh-rey-shuh n] noun

1. Careful consideration before decision.

2. Formal consultation or discussion.

3. Deliberate quality; leisureliness of movement or action; slowness.

Like most shooters in their youth, every action I undertook on the training range was about speed … fast on the draw, fast trigger action, fast reloads, fast manipulations … sound familiar? Yes, it probably does, as most of us could not help ourselves when we are/were young, we want to go FAST…it seems to be the natural order of things, but is it wise? After all, is not the goal of shooting to hit -- not hope we hit?

Bat Masterson was once quoted as saying the three priorities of gunfighting were (in this order) 1. Deliberation 2. Accuracy 3. Speed. His good friend and fellow Dodge City Deputy Marshal Wyatt Earp was quoted as saying “the secret to winning a gunfight is taking your time in a hurry” and “the most important lesson I learned from those proficient gunfighters was the winner of gun play usually was the man who took his time.” Could not “taking your time” be viewed as a deliberate act, something one has to make happen? Earp went on to clarify his statement, saying “Perhaps I can best describe such taking time as going into action with the greatest speed of which a man’s muscles are capable, but mentally unflustered by an urge to hurry or the need for complicated nervous muscular actions which trick-shooting involves. Mentally deliberate, but muscularly faster than thought is what I mean”.

Is speed important? Sure. But we should not let the electronic timer become our “master”, something I have seen continually over the decades. The history … over several centuries … has shown combative pistolcraft occurs close and fast, a few seconds in most cases, but at the same time it is accurate fire that ends the fight. (Unless, of course, the attacker just gives up which does happen … if only we could create a methodology to ensure this!) What is accurate? In my mind, after many years of research, its multiple hits in a short time frame to vital areas of the body, areas defined as the high chest (approximately a 6” x 6” rectangle just below the neck to include the heart, aorta, major blood vessels and spinal column), neck and head. I discussed the pelvic girdle in a previous blog which resulted in some “lively” debate, so I will let that dog lie … you may certainly believe what you wish on this topic. Fast AND combat accurate shots are necessary to end a close pistol fight, something that is oftentimes difficult to achieve. After all, it’s easy to be either accurate or fast but not both at the same time and we have known for a long time the key to successful combative pistolcraft is the balance -- blending actually -- of speed and accuracy. Which brings us to “deliberation.”

As you can see from the above definition, deliberation can mean different things; consideration, consultation, leisureliness of action, even slowness … slowness?! We’ve already stated that speed is important when fighting for your life so how can we possibly be slow? Remember what Wyatt Earp said? “The secret to winning a gunfight is taking your time in a hurry!”

Speed and accuracy, blending and balance, which and when …”slow is smooth and smooth is fast.” Smooth is fast, slow is just … well … slow. But deliberate? That is worth considering.

Above, Jim Cirillo worked with students on speed appropriate to the task by building up skills and reducing time. Below, "Behind the Curve:" having one shooter watch another (side-by-side on a line) and responding to the other shooter's move to draw -- trying to beat the "offender" to the hit -- helps hardwire drawing and firing on target without unnecessary motion.

Deliberation occurs long before the fight is undertaken in that we must all decide what is worth fighting and dying for? What is our “line in the sand”? Oftentimes we do not get time to ponder as situations are thrust upon us with little opportunity to “observe, orient, decide and act”, we must “see and do” or we perish. In such cases, deliberation comes in the form of a combative mindset. In my old, worn out version of the Webster’s Dictionary, mindset is defined as “a previous decision to act based on reason and intellect” while combative is defined as “ready and willing to fight.” Thus, a combative mindset could reasonably be defined as “a previous decision to be ready and willing to fight.” Not eager to fight mind you, as we always run the risk of losing, but willing to do so with great enthusiasm, if required. Doesn’t this sound like the first definition listed above -- “careful consideration before decision?” A deliberate act to be sure.

Ok, the fight has begun -- isn’t speed critical? Only if it does not lead to panic, via fear, which is oftentimes the result of an unexpected attack -- hell, any attack but certainly one we are not ready for. We have all seen or heard of examples of “panic fire,” where a large volley of rounds is fired in the direction of a threat with little effect. As Dennis Tueller (the Tueller Drill creator) once stated, “If you don’t think you have time to aim you certainly don’t have time to miss!” Only accurate and effective fire will stop a determined attack, which requires self-control when on the verge of panic -- a deliberate act -- or as Wyatt Earp described, “taking your time in a hurry”. After all, speed is not herky, jerky, spastic muscle manipulation, it is lack of unnecessary motion (smooth is fast!), something that must be trained in through a deliberate training activity and repeated, meaningful practice. It takes time, effort, energy, ammo and commitment to incorporate such self-control into our being and most will not know if they have it until they are in the fight. That said it is still worth the effort required to try and build in (anchor) such a response. Prepared will always be better than not prepared. Yes, luck is a factor, but the harder I have worked, the luckier I seem to be and having faced such tests in my life, I know deliberate training and preparation works.

Fear is the single biggest factor in why people fail in armed conflict, yet we have known since the days of The Spartans that the single biggest factor in overcoming fear is confidence in our skills. Controlling fear through training, education and preparation is a deliberate act.

Yep, Bat Masterson had it right; deliberation, accuracy and speed…but is one more important than the others? It sounds to me that deliberation occurs throughout the combative process…before, during and after… and being deliberately accurate and fast in a gunfight is not the same as bullseye shooting or just throwing rounds quickly. Deliberation is a process…a lifestyle commitment, really…as it occurs constantly and must be continually nurtured. Something to consider…

Dave Spaulding is a professional firearms instructor with 36 years' experience in Law Enforcement and Federal Security. The recipient of the 2010 Law Enforcement Trainer of the Year Award from the International Law Enforcement Training and Educators Association (ILEETA), Dave has worked in all facets of law enforcement including communications, corrections, court security, patrol, evidence collection, training and investigations. He was a founding member of his agency’s SWAT Team and acted as its training officer for 8 years. He spent a year in an undercover capacity and was the commander of a multi-jurisdictional narcotics task force, has been an adjunct instructor at the former Heckler & Koch International Training Division and the Tactical Defense Institute. In addition to his many published articles (over 1,400), Dave is the author of two acclaimed books, Defensive Living and Handgun Combatives. He operated his own training company with focus on “the combative application of the handgun” www.handguncombatives.com .

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