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October 12, 2017   |
Director, Channel Marketing @ Smith & Wesson/Springfield, MA
Assist in the development and implementation of channel marketing programs which extend the strategic direction and primary initiatives surrounding the S&W and affiliate brands.  Implement campaigns / programs with the specific goal of leveraging channel relationships to assure sales revenue growth and market share gain.  The position requires extensive interaction with field sales personnel, customers, marketing and product management teams as well as executive management.
Essential Duties and Responsibilities:

  • Conceptualizing, developing and implementing multi-faceted programs and promotions, aligned with key sales, marketing and brand initiatives, leveraged across targeted channels driving overall sales and market share gain

  • Ensuring programs are aligned with strategic priorities of the business while delivering on overall corporate objectives

  • Understanding business drivers within each channel through contact with key stakeholders both internal (sales management) and external (customers); acting as liaison between channel & marketing department to ensure alignment on mutually held objectives

  • Delivering highly disciplined and organized approach to project management, often within tight timeframes; coordinating with sales management, brand and marketing communications, product management, as well as finance and other departments as necessary including customers to achieve targeted results

  • Working with sales, marketing communications, product management and other departments and 3rd party resources to execute timely, effective and actionable communications which achieve desired results for all channels

  • Working with the product management team to help drive product launch process and ensure channel deliverables are met as directed by overall launch plan; managing process to assure 100% on-time introductions

  • Developing metrics for all promotions and launch plans; communicating to all necessary stakeholders;  tracking and reporting results for quantitative and qualitative post analysis; utilizing information for re-alignment of critical programs to deliver anticipated results

  • Assisting in preparation and presentation of annual CM budget for all brand & product programs / promotions; working with finance department to assure accuracy and marketing team to incorporate into overall marketing budget; managing monthly expenditures to assure annual budgets are maintained

  • Interfacing with operations department on S&OP planning; providing projected "lift" and timeline for specific programs that will influence production / run rates; educating and communicating new programs to all internal departments to assure comprehensive understanding of objective, tactics and projected outcome of programs

  • Assisting with coordination of promotional material development as defined in annual marketing / business plan and as directed by management team; coordinating with in-house design services and external resources and coordinating distribution of materials to target audience and process invoicing to assure proper budget capture

  • Monitoring and reporting regularly on competitive promotional activity within all channels to affect developing or currently running programs

  • Managing transfer of authorized FFL database to official company URL to assure proper dealer listings  Maintaining up-to-date electronic communication file of all FFL's to assure timely and complete communication as necessary to complete targeted CMM responsibilities

  • Coordinating domestic training for retail associates 3.5 and DSM-led Armorer certification, including; maintaining of all contact files to assure accurate communication , confirming of scheduling, processing of support materials, dealer tracking and dashboard reporting

  • Understanding and leveraging "best practices" in development, execution and assessment of all CM activities

NOTE:  This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.
Education and Experience:

  • BS in Marketing or Management required, MBA preferred

  • Minimum of 6 years' experience in sales and/or marketing – preference within sporting or hard goods industry

Competencies and Skills:

  • Good command of the English language in both verbal and written skills

  • Exceptional skills in MS Office Suite – Word, Excel, Outlook, Power Point.

  • Self-starting team player with a keen eye for the details – consistency of reporting and financial accuracy; strong financial accountability

  • Proven success in developing and managing targeted sales & marketing programs / activities

  • Exhibit a sense of urgency and independent initiative toward accomplishing objectives

  • Thrive in a fast-paced and evolving environment; high energy and strong customer focus

  • The ability to work at both strategic and tactical levels managing many diverse projects

  • Self-starter with a high level of motivation; the ability to multitask in a fast paced, potentially high stress environment

  • High level of organizational skills, follow-through & strong attention to detail

  • Superior communications skills with the ability to work toward specific goals while under minimal supervision

  • Quick learner and have or develop an accomplished degree of product knowledge as related to Smith & Wesson and related brands

  • Must be comfortable around firearms

Physical Demands:

  • Must be able to stand, sit, stoop, squat and walk

  • Must be able to lift up to 30 pounds

  • 20% of position involves travel

NOTE:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment and Personal Protective Equipment:

  • Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting.

  • Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

The following Personal Protective Equipment is required:

  • Safety glasses with side shields and hearing protection required when on manufacturing floor

  • The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.

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