Crimson Trace

Home : Subscription : Archives : Contact : RSS
August 10, 2017   |
Viridian Signs Murray Road
MINNEAPOLIS, Minn. –– Viridian® Weapon Technologies announces their partnership with The Murray Road Agency. Murray Road is now the Public Relations agency of record and will also provide strategic brand direction assistance to Viridian.

Viridian is a leading technology company for the personal defense, law enforcement and military markets with the ability to innovate and get difference-making products to customers and consumers quickly. Established partnerships and an excellent reputation in the firearms industry have allowed Viridian to achieve impressive growth over the last decade.

"We are happy to partner with Murray Road," said Viridian President and CEO Brian Hedeen. "Tim is well-known in the industry and brings a proven track record. We have several products on the market today that will benefit from additional exposure and strategic direction. We also have a new product pipeline full of exciting technologies that we can't wait to roll out. Murray Road will be an essential part of our plan moving forward."

"Viridian is a great fit and we're thrilled to be on board," said Murray Road owner Tim Brandt. "Brian, Tom and the rest of the team have continued to push the envelope and develop products that don't just complement the firearm platform—they have created all-new categories in the space. These accomplishments and their ability to look ahead are great assets that we'll look to capitalize on as we help them to continue to grow and expand."

All media inquiries and requests for editorial support can be sent to More information on Viridian is available at

About Viridian Weapon Technologies
Headquartered in Minneapolis, Minnesota, Viridian Weapon Technologies is devoted to applying cutting-edge technology to design compact, powerful self-defense products for the civilian, military and law enforcement markets. Viridian® is the leader in weapon-mounted technology and responsible for a number of firearm innovations including green and red laser sights, LED weapon-mounted illuminators and several shooting accessories including the Tacloc® Holsters. Viridian products are designed and built in the USA. More information is available at

About The Murray Road Agency
Murray Road offers a full spectrum of marketing, communications, sales support and business services. The agency delivers dynamic content, messaging and materials to audiences, customers, fans, followers and partners. Founded in the outdoor industry, Murray Road drives engagement and results for a variety of brands and organizations. More information is available at
Media Contact

Tim Brandt
Viridian Weapon Technologies

© Copyright 2008-2018 The Tactical Wire. All Rights Reserved.