JANUARY 12, 2017

Beretta Acquires Victrix Armaments Brand


Accokeek, MD (January 12, 2017) – It is with great pleasure that Beretta announces the acquisition of the Victrix Armaments brand (www.victrixarmaments.com) from Officina Meccanica Rottigni, an Italian company based in Cazzano Sant'Andrea (BG). Victrix Armaments offers leading edge solutions in the field of precision bolt action rifles and related technologies. With this acquisition, Beretta broadens its strong position in the rifle segment and further expands its already wide range of products and customer base. Beretta will market the Victrix product lines - Victoria (Competition), and Minerva (Defense & Law Enforcement) - and will develop new solutions starting from a line of extreme long range rifles in .408/.375 CheyTac, as well as .50 BMG calibers. These products will complement and expand the fine line of Sako and Tikka rifles already marketed by Beretta in the US. Beretta USA will have a sampling of the Victrix rifle line at its Berettta Defense Technology booth at the S.H.O.T. show (visit booth #13962).

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 15 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.Beretta.com.


Contact:

Kimberlee Eveland 301.283.2191 ext. 1384 keveland@berettausa.com

Attachments area