NEWTOWN, Conn.-The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Streamlight has signed on to be a Gold Sponsor of the 2017 SHOT Show University. Founded in 1973, and based in Eagleville, Pennsylvania, Streamlight is a leading manufacturer of premium handheld lighting tools.

"We're thrilled to have Streamlight join us in supporting the 2017 SHOT Show University," said Patrick Shay, NSSF Director, Retail Development. "Today's retailers don't survive on sales of firearms and ammo alone, so having a company whose products also contribute to their success is something we think everyone attending will appreciate."

"Our commitment to our trusted retailers goes beyond our lighting tools," said Streamlight President and Chief Executive Officer Ray Sharrah. "Education has been a long-time cornerstone for our company, and that is why we are so proud to sponsor a leading event like the SHOT Show University. SHOT Show University's seminars and speakers provide the very best in information to help retailers build knowledge to grow their businesses and the marketplace."

SHOT Show University is the firearms industry's premier educational forum for retailers and range owners. Held the day before the show opens, January 16, the event features four learning tracks, including New Operator, ATF Compliance, Range Development and the Master's session designed to address those experienced business owners seeking the latest technology, marketing and business planning information. A top lineup of subject matter experts will address a wealth of topics as diverse as social media, merging and financing considerations, SBA loans for new range development, ATF bookkeeping excellence and payment technologies, among others, offering something for retailers and range owners of all experience levels. You can view the full schedule of courses and classes, including their speakers, on the SHOT Show web site.

Registration for the 2017 SHOT Show University is now open. NSSF Members may attend for $249, while the registration fee for non-members is $499. As part of their membership benefits, NSSF Premium Retail Members receive a complimentary ticket to the event. NSSF Premium Retail Members should contact Patrick Shay, pshay@nssf.org, for the marketing code that accesses their free ticket, and those members may purchase additional tickets for staff they wish to attend for $249.

Retailers and range owners can reserve their seat at SHOT Show University by checking the "Yes, I want to attend" box on the event's signup page during the registration process to attend the 2017 SHOT Show at SHOTShow.org. Already registered for the show and need to add this to your schedule? Simply log in to your dashboard and add the SHOT Show University to your shopping cart. There's also time to join NSSF and take advantage of the member discount for this event. Click here for more information.

Additional sponsorship opportunities are available for this event. To learn how your company can become involved and support our industry's frontline connection to the consumer, contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, atctatulli@nssf.org or 203-426-1320 ext. 214.

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About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 12,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen's organizations and publishers. For more information, visit www.nssf.org.

Media Contact: Bill Brassard (203) 426-1320