AUGUST 25, 2016

Gander Mountain Announces National NRA Weekend

Leading Specialty Outdoor Retailer Kicks off Hunting Season with Discounted NRA Memberships

ST. PAUL, MN –– The Hunt is On at Gander Mountain with the nation's largest and fastest-growing outdoor specialty retailer preparing customers for hunting season with its NRA Weekend Event being held at all Gander Mountain locations on Saturday, Sept. 10 and Sunday, Sept. 11. During this weekend, customers can purchase a discounted NRA membership for $30 (regularly priced at $40) and receive a $25 Gander Mountain gift card along with their discounted membership.

Throughout the two days, NRA representatives will be in all Gander Mountain stores selling discounted NRA memberships. Included in their membership, customers will receive one free NRA monthly magazine, $2,500 worth of firearms insurance and a membership card to cash in on exclusive discounts and offers.

NRA representatives will also be conducting 'Intro to Firearms Safety' seminars covering safe firearms handling, proper firearms storage and cleaning. Each day, the first 50 in-store customers will receive a free cable lock from the National Shooting Sports Foundation's Project ChildSafe program.

"Our customers look forward to hunting season all year long, and we're here to help them get the gear they need to get back outside," said Gander Mountain President Derek Siddons. "Gander Mountain is committed to providing responsible citizens with access to firearms and educational programs that promote proper use, care, safety and security through our partnership with NRA and our on-going 'With Rights Comes Responsibility' campaign."

"Gander Mountain is providing a convenient experience and great discount for the firearm community to purchase or renew their NRA membership," said National Rifle Association Executive Vice President Wayne LaPierre. "We hope the community heads to Gander Mountain to enjoy a superior outdoor retail experience and to learn more about the NRA and our Second Amendment freedoms."

Following the NRA weekend, customers can purchase their NRA memberships at Gander Mountain stores across the nation for $30 and receive a $10 Gander Mountain gift card plus additional benefits. To purchase online, please visit Gander Mountain.com.

Gander Mountain - America's Firearm SupercenterTM, has a steadfast record of fostering responsible firearms ownership, training and safety through its Responsibility Pledge (join thousands of citizens who have taken the pledge at ResponsibilityPledge.com or use the hashtag #responsibilitypledge to commit to securing your firearms) and its Gander Mountain Academy training centers which have earned a reputation as one of the nation's top providers of firearms education and safety training. The training centers are designed to provide firearm owners access to highly trained instructors, live-fire ranges, and access to exclusive, state-of-the-art virtual simulation technology in the form of virtual firing ranges that simulate a live-fire range experience, immersive threat scenarios, and skill-building simulations. Gander Mountain Academy offers training and safety courses for everyone from first-time firearms users to advanced law enforcement officers. For more details on the six Gander Mountain Academy locations, visit https://gandermtnacademy.gandermountain.com/

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About Gander Mountain Company
Gander Mountain Company headquartered in St. Paul, MN, is the nation's largest and fastest-growing retail network of specialty outdoor stores for hunting, fishing, camping, shooting and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor gear featuring national, regional and specialty brands at competitive prices. Focused on a "We Live Outdoors®" culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has launched a national campaign encouraging responsible firearms ownership – take the Responsibility Pledge at ResponsibilityPledge.com and use the hashtag #responsibilitypledge in social media to raise awareness. Gander Mountain has more than 160 conveniently-located stores in 27 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton's (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

About the National Rifle Association
Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. Five million members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in firearm education and training for law-abiding gun owners, law enforcement and the military. For more on the NRA, visit their website at programs.nra.org.