FEBRUARY 11, 2016

Burris Seeks Director of Marketing

Position: Director of Marketing

Summary: The Director of Marketing directs professional Marketing staff as needed for strategic direction to successfully fulfill needs for tradeshow marketing, sponsored event programs, product catalogs, brochures, dealer workbooks, sell sheets, advertising copy, POS literature, press releases, Website, DVD catalog scripts and Internet blog.

Essential Duties and Responsibilities:
  • Designing, implementing, and facilitating annual marketing strategies for the organization.
  • Supporting and facilitating development and execution of marketing plans.
  • Translating business department objectives and strategies to prepare brand portfolio objective, plans, strategies to facilitate the growth of business unit.
  • Developing marketing strategy depending on the knowledge of organizational policy, market nature, royalty and copyright requirements, and markup and cost factors.
  • Planning and administering the marketing operations budget of the organization.
  • Developing promotional materials, which include marketing print and collateral copies.
  • Assisting in strategic plans for client demonstrations, presentations, displays, etc.
  • Working with regional offices to design and implement prospective and client contact system.
  • Developing and administering marketing database that includes prospect and client information, access to financial documents and reports, applications of mailing list, etc.
  • Supervising client services administrator, regional marketing managers, practice development manager, marketing assistant and communications manager.
  • Making hiring and staffing decisions within the marketing department.
  • Building and developing a marketing team that is competent, dedicated, commercially astute and efficient.
  • Managing daily activities with marketing and press communication agencies.
  • Developing and delivering insightful strategies and presentations to the executive committee and business department where appropriate.
  • Ensuring that the business department modifies its use of support and shared services.


education & experience requirements:

  • Bachelor's degree in marketing or any related field from an accredited institution.
  • Degree in marketing related field.


knowledge, skills and abilities:

  • Detailed-oriented with ability to oversee projects from origin through execution.
  • Willingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environment.
  • Effective communication skills, both oral and written.
  • Self-starter, entrepreneurial with hands on approach towards business.