PAYSON, AZ – Advanced Tactical Armament Concepts, LLC (ATAC), the parent company of HPR® Ammunition, announced that Scott Rothenberg has been named Vice President of Sales where he will focus on growing customer relations and strengthening the new product portfolio.

"Scott is an outstanding addition to the ATAC team. He is well respected in our industry and brings with him a reputation for building strong, lasting relationships with dealers and distributors. We could not be more pleased to have him taking over as VP of Sales," said Mark Kresser, president of ATAC.

Rothenberg, who began his career as a manufacturer's sales rep, has over 20 years experience in the firearms industry and most recently served as Director of Sales for Taurus Holdings, Inc.

"I'm very excited to be back in the ammunition business, and in particular to be working with the HPR®, Black Ops® and EMCON® brands which have not only been well received within the market but have met the consumer's demand for high-quality, mission specific products. I look forward to helping ATAC expand on these established premium lines with the new and innovative offerings that are in the company's future," said Rothenberg.

Based out of Payson, Arizona, Advanced Tactical Armament Concepts, LLC (ATAC) owns and manufactures the HPR®, Black Ops® and EMCON® brands of custom grade, premium ammunition that are designed to provide a superior shooting experience. For more information visit www.hprammo.com or follow HPR® on Facebook, Twitter and YouTube.