FEBRUARY 26, 2015

Sellmark Seeks Marketing Communication Specialist

Sellmark Corporation is a leading manufacturer of outdoor products headquartered in Mansfield, Texas. Sellmark's brands include: Sightmark, Pulsar, Firefield, 12 Survivors and Southern Crossbow. Our brands and products are found in more than 50 countries and are represented at Academy Sports and Outdoors, Bass Pro Shops, Cabela's, Gander Mountain and several other top retailers. Sellmark's 2012 awards include: Inc. 500|5000 Fastest-Growing Companies; Small Business Champion of the Year in Tarrant County; and the Patriotic Employer Award and the Above and Beyond Award from Employer Support of the Guard and Reserve. Sellmark seeks employees with the ability to contribute creatively in teams as well as work independently to achieve our vision—to be the No. 1 developer of brands and products for the outdoor market.

Core Duties & Competencies
· Write press releases, media alerts, blog and social posts, and product copy that deliver positive results

· Develop and pitch stories and ideas to writers, bloggers and industry influencers

· Manage relationships with media contacts, bloggers, industry leaders, Pro Staff members, etc.

· Analyze copy, graphics, and design of ads to maximize placement and promotion of brands

· Develop, post and monitor engaging social media content for various brand platforms

· Identify market influencers, writers, editors and other media personalities to promote company

· Write script and collaborate with in-house videographer to produce innovative digital materials

· Work with Marketing VP to create extensive communications plans for company brands

· Attend industry tradeshows and participate in special events

· Assist with copy editing and other marketing activities as needed

Required Skills
Competitive Compensation
· Bachelor's Degree in Communications (PR/Marketing/Advertising)
and at least 2-3 years of experience
· Annual Salary (Range $31,000 to $40,000 DOE)
· Effective and strategic written and oral communicator
· Paid Vacation
· Proficient with MS Office, Facebook, Twitter, Google+, Instagram,
LinkedIn and YouTube
· Medical insurance
· Ability to work well with others and meet deadlines
· 401K
· Hard worker, creative and detailed-oriented professional
· Knowledge or interest of outdoor consumer products a MAJOR plus

Send resumes with examples of work and a cover letter to: employment@sellmark.net or fax (817)394-1628