EAST ALTON, Ill. -Winchester® Ammunition is proud to announce W Train & Defend has been named 2014 Ammunition of the Year from Guns & Ammo. For the first time in a decade, Guns & Ammo has brought this award back to life by showcasing brand new products that prove to be excellent and innovative.

"Our staff and contributors met privately to discuss, compare notes and debate in a 'roundtable' fashion, every new product introduced within the last calendar year. No one person guided the group in the direction of a single product or company, and no advertisers were invited," said Eric Poole, editor of Guns & Ammo. "If no one had hands-on experience with a product, then we didn't consider it. We are setting the new standard of what it means to win an award of excellence in this industry."

The W Train & Defend system provides a perfect solution for new shooters interested in training to become proficient with their personal defense ammunition. It pairs range-ready Train rounds with ballistically-matched threat-stopping Defend rounds, each designed to limit the recoil felt by the shooter and to promote confident load selection for each caliber offered. In 2015, .45 Auto will join this line.

"When our new products win awards such as Ammunition of the Year from Guns & Ammo, it is a testament to our commitment to manufacturing excellence and new product development," said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy. "Our team works extremely hard to bring new, innovative products like W Train & Defend into the industry. We are honored to receive this award, which proves we're doing something right."

About Winchester Ammunition
Winchester The American Legend™ is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with new products like Deer Season XP™, Long Beard® XR™ and W Train & Defend® personal defense ammunition. Visit www.winchester.com or connect on Facebook at Facebook.com/WinchesterOfficial.

Winchester Ammunition is a proud supporter of the NSSF's Project ChildSafe. For more information on the Own It? Respect It. Secure It.SM Initiative, please log on to: www.NSSF.org/ORS

Media Contact:
Chevalier Advertising
Laci Warden - laci@chevalier-adv.com
Jonathan Harling - jonathan@chevalier-adv.com