SEPTEMBER 2, 2014

Ruger Launches Free Ammo & Mag Giveaway

Sturm, Ruger & Company, Inc. (NYSE-RGR) announces the launch of the Ruger Free Ammo & Mag Giveaway. Those who purchase any new Ruger® LCP® or Ruger® SR22® pistol between August 28, 2014 and November 30, 2014 will qualify to receive a free box of Winchester® ammunition and an extra magazine for their firearm, a retail value of over $50.00.

Customers who purchase a new Ruger® LCP® during the giveaway will qualify to receive a free 20-round box of Winchester® .380 Auto W Train & Defend™ -D (Defend) ammo and one 6-round LCP® magazine. Those customers who purchase a new Ruger® SR22® pistol will qualify to receive a free 222-round box of Winchester® .22 LR ammo and one 10-round SR22® magazine.

In order to receive the free ammo and magazine, customers must complete an online redemption form at www.Ruger.com/FreeAmmo and mail in a copy of their redemption form and sales receipt.

For more information on this promotion or to begin the process of claiming your free ammo and magazine, visit www.Ruger.com/FreeAmmo.