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January 31, 2013   |
Bushnell Partners with 3Point5.com to Launch Retail Associate Training Program
Overland Park, Kan. - Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has partnered with online retail training leader 3Point5.com to introduce a new training program for Bushnell retail associates.

The Bushnell training program includes three unique modules designed exclusively for retail associates: The Bushnell Brand, Optics 101 and Outdoor Technology. The training modules are intended to provide retail associates with more information about Bushnell, introduce new products, and provide an overview of product categories and families offered by Bushnell.

Following each training module, associates will demonstrate comprehension by completing a short assessment. After completing all three modules and passing the respective exams, 3Point5.com provides associates with an exclusive discount on Bushnell products.

Associates who complete training before February, 28, 2013, will also be entered in a drawing to win one of 70 Bushnell prizes, including several of the company's leading products:
Legend Ultra HD Binocular
Trophy Cam HD trail camera
BackTrack GPS device.

Retail associates can learn more about 3Point5.com and register online for the new Bushnell training program at www.3point5.com/Bushnell.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Butler Creek®, Final Approach®, Hoppe's®, Millett®, Night Optics, Primos®, Simmons®, Stoney Point®, Tasco®,Uncle Mike's®, Uncle Mike's Law Enforcement®, and the following eyewear brands: Bollé®, Cébé® and Serengeti®. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.


Media Contact:
Mike Capps
573-898-3422
mcapps@howardcommunications.com

Paul Arnhold
Bushnell Outdoor Products
913-752-6105
parnhold@bushnell.com

MEDIA WEBSITE:
www.howardcommunications.com

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