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Gerber Announces 2012 Tactical Dealer Program

Portland, OR - (January 25, 2012) Gerber Legendary Blades, the largest producer of American made knives and multi-tools in the industry, today introduced its new Tactical Dealer Program. A tiered sales program designed specifically for the needs of the Independent Retailer, the Tactical Dealer Program will help dealers present Gerber product aesthetically and efficiently, in turn helping them to move more goods and increase their bottom line.

"The Tactical Dealer Program underscores our commitment to our independent dealers and their business," said Andrew Gritzbaugh, Institutional Marketing Manager for Gerber. "The program is designed to lend guidance and support to our dealers, while allowing for flexibility given the unique circumstances inherent to each individual customer."

Simple and streamlined, the Tactical Dealer Program launches at the 2012 SHOT Show. A $2,500 opening order includes four innovative new in-counter display units with an assortment of American-made automatic knives, new tactical knives and multi-tools to fill the displays. The initial order also includes a Gerber Tactical banner and Authorized Dealer sticker.

Dealers can easily build on the assortment with a $1,600 graduated order which includes a new Gerber rolling floor display and an incremental assortment of twenty-three knife and tool SKUs in boxed and clam packaging to help round out the display.

For more information please contact Mike May at mike.may@backbonemedia.net or Andrew Gritzbaugh at Andrew.gritzbaugh@gerbergear.com.

About Gerber:
Gerber is a leading global supplier of personal outdoor, tactical and industrial gear. Founded in 1939 as Gerber Legendary Blades, the trusted brand now includes a diverse portfolio of innovative activity-essential equipment for enthusiasts and professional end users.

Gerber is a division of the Fiskars Corporation, a leading global supplier of consumer products for the home, garden, and outdoors. Founded in 1649, Fiskars has over 360 years of product quality excellence and is Finland's oldest company. Please visit www.gerbergear.com.